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INDIA
INTRODUCTION
GOOGLE PAY
Google Pay is a digital wallet platform and online payment system developed
by Google to power in-app, online, and in-person contactless purchases on mobile
devices, enabling users to make payments with Android phones, tablets, or watches.
Users in the United States and India can also use an iOS device, albeit with limited
functionality. In addition to this, the service also supports passes such as coupons,
boarding passes, campus ID cards, car keys, event tickets, movie tickets, public
transportation tickets, store cards, and loyalty cards.
CHALLENGES FACED
Regulatory and Compliance Laws
Many laws inevitably contribute to the slow down of the Fintech
start-ups in Indian financial markets. Not only are these
regulations challenging to cope with, but they also make it difficult
for Fintech players to enter the Indian markets. Compliance laws
are laid in place as a restrictive regulatory framework to prevent
fraud.
Trust in Cash
Most Indians follow a conservative approach when it
comes to daily transactions and end up using cash. They
have trusted money as a medium of sales for ages and find
it difficult to change their habits and adapt to new
avenues.
Cyber Threats
Fintech companies deal with sensitive customer data. Multiple
cybersecurity threats result in massive monetary losses during
online transactions. These are entirely unwarranted for
customers. The technology that offers convenience also opens up
people’s online accounts to fraudsters looking to steal their
assets.
• Digital Payments
AePS volumes have been steadily increasing since
the start of 2019.
CONVENIENT
ROBO ADVISORS
REGULATORY BODIES OF FINTECH
Srishti Narang_20BSP2506
Tushar Kapoor_20BSP2679
Vidhi Dudeja_20BSP2767
Yukti Garg_20BSP2900
Shivam Kushwaha_20BSP2248