Leaders of Innovation & Change

Case Study on

Presented by Digital Dream Team

August 5th, 2021
OGL:355 Leading Organizational Innovation and Change
Bill Erwin
 Agenda:
❏ Introduction & ASU Structure
❏ Leadership Overview &
Environment Analysis
❏ S.W.O.T
❏ Competitive Advantage
❏ Recommendations
❏ Conclusion
 Mission:
Establish ASU as a
Demonstrate leadership leading global center for
in academic excellence interdisciplinary
and accessibility research, discovery and
development by 2026

Establish national
standing in academic Enhance our local
quality and impact of impact and social
colleges and schools in embeddedness
every field.

Public and State Organization

Organizational
Structure
Leadership
 ENVIRONMENTAL ANALYSIS
● The threat of New Entrants
○ Medium to high.
● Bargaining Power of Buyers
○ The Buyer power threat is high
● Bargaining Power of Suppliers
○ The threat is still high.
● The Threat of Substitute Products
○ ASU is competitive among their substitute products.
● Industry Rivalry
○ Industry rivalry for ASU is exceptionally intense.
● Target Market
○ high school students 15- 19 years old.
○ students returning for higher education.
● Competitive Advantage Strategies to Maintain Target Market
○ allocating resources to ongoing beneficial academic programs, expanding
new campuses, and increasing information technology.
 Strengths Weaknesses Opportunities Threats

S W O T
Innovation Reputation Tuition Existing
Competitors
Brand Tuition Forging New
Partnerships Push Towards
High Trades
Flexibility
Acceptance Sun Devil
Rate Reduction In
Partnerships Rewards State Funding
 Competitive Advantage

❏Competitive Advantage Innovation

❏Point of View Resource Based View
❏Adds Value
❏Rare
❏Difficult to Imitate
Recommendations
How ASU can remain #1 in the U.S. for innovation

Increase New programs Leve

partnerships Respond to industry trends and
demand by offering timely and rage
Continue to develop public-
private partnerships to expand
relevant programs tech
reach to more students nolo
gy
Improve
and
scale
Copyright © 2021 Arizona Board of Regents
Conclusion/Summary
 References
ASU mission & Goals: Office of the President. ASU Mission & Goals | Office of the President. (n.d.).https://president.asu.edu/asu-mission-goals.

ASU Leadership. (n.d.), Retrieved from https://www.asu.edu/about/leadership

Coulter, M. (2013). Strategic management in action (6th ed.). New York, NY: Pearson.

Leingang, R. (2019, December 14). How Michael Crow took ASU from a party school to the nation's 'most innovative' university. azcentral.com.
https://www.azcentral.com/in-depth/news/local/arizona-education/2019/02/28/michael-crow-changing-arizona-state-university-reputation-party-s
chool-asu-innovation-global-brand/2670463002/

Offering debt-free degrees to more than 340,000 TARGET team members? Now that's a smart move . Target Corporate. (2021, August 4).
https://corporate.target.com/article/2021/08/target-tuition-assistance.

Starbucks ASU Partnership. Starbucks ASU Partnership. (n.d.). https://starbucks.corporate.asu.edu/

U.S. News & World Report. (2021). The best online bachelor's degree programs. U.S. News & World Report.
https://www.usnews.com/education/online-education/bachelors/rankings.

Walmart to pay 100% of college tuition and books for associates. Walmart. (2021, July 27).
https://corporate.walmart.com/newsroom/2021/07/27/walmart-to-pay-100-of-college-tuition-and-books-for-associates.