MARKET

IDENTIFICATION
AND ANALYSIS
Market
◉ A market is a customer or potential customer who
has an unfulfilled desire and is financially able and
willing to satisfy that desire.

2
Consumer Market

◉ might be an individual who purchases a good or

service to satisfy his/her personal desires.

◉ includes individual such as yourself, your friends,

and your family.

3
Industrial Market

◉ businesses which purchase items for use in the

operation of the business, for resale, or for making
other goods.

4
Target Marketing

◉ Identification and selection of markets for a

business or for a product.

5
Mass Marketing

◉ Occurs when sellers design products that will

appeal to most buyers and direct their marketing
activities to whole market.

6
Market Segmentation

◉ Occurs when marketers divide the total market

for their products into smaller, more specific
groups, or segments.

7
 Market Segmentation
Geographic Demographic
Country Age Occupation
Region Gender Education
City Family size
Density Life Stage
Climate Income

Psychographic Behavioral
Personality Benefits sought
Lifestyle Usage rate
User status
Loyalty status

8
Thank You!