SMART VALLEY

GROUP
SUBMITTED BY : ANAM UR REHMAN KHAN
 WHAT IS A SALES FUNNEL ?
• A sales funnel is a step-by-step process that allows you to bring your potential customer
one step closer to your offer and a buying decision through a series of marketing actions
like automated emails, videos, articles and landing pages that will do the selling for you.
• Essentially, a sales funnel consists of several pages that, step by step, guide each visitor
to conversion. 

• If a website is like giving someone your business card, then a sales funnel is like having
your best salesperson walk hand-in-hand with each of your website visitors as they make
a decision. 

• We have different sales funnels for different things. Like there are sales funnels for
hosting live events, generating leads, and, of course, making sales.

• As it applies to real estate, the main application will be generating high-quality leads.
 HOW TO BUILD YOUR HIGH-CONVERTING REAL ESTATE
SALES FUNNEL (3 STEPS)

1 . Understand WHO You’re Targeting & What You’re

Offering
• As with all types of businesses, if you don’t know who you’re targeting and why your service is
beneficial to your target market, then you’re going to have a really hard time generating leads or
closing deals. 

• These real estate agents specialize in Villas… and so they’ve carved out their own little niche.
(referring to the image in slide)

• It might even benefit your business to fill out something like this based on who you want your
target market to be.

• The more you know about your target market, the easier it’s going to be to sell to them. 

• You also need to have a clear idea of why your services will benefit your target market. 
 2. MAP OUT & CREATE YOUR SALES FUNNEL
• Once you know who you’re targeting and why your offer is appealing to those people, it’s time
to map out and create your sales funnel. 

• It can be tempting to dive right into building your sales funnel without really thinking through
the process beforehand. 

• But doing that will usually make creating your sales funnel take longer and be more confusing. 

• The main sales funnel that we recommend you use for generating real estate leads like
clockwork is the Squeeze Page Funnel…
THE SQUEEZE PAGE FUNNEL

• This is a simple sales funnel that just consists of two

pages… the Squeeze Page and the Thank You Page. 

• Usually, people will give you their email address

because you’re offering something that they want in
return… for free. 

• All of these Squeeze Page Funnel… it just depends on

who you’re trying to attract and what you want to offer
them. 
 3. DRIVE TRAFFIC & MEASURE CONVERSION RATE

• Once you’ve finished creating your lead-gen sales funnel, it’s time to
drive traffic. 

• You have lots of options. But perhaps the best two ways to drive
traffic to your sales funnel quickly is Facebook Ads and Google
Ads.  

• Here’s an example of 99acres Advertisement that you might use to

find motivated sellers and drive them to your sales funnel…
 REQUIRED SKILLS IN A REAL ESTATE AGENT
(CLIENT/ALL CONSUMERS POINT OF VIEW)

A great deal of our time, money, and personal effort goes into marketing our expertise and qualities to the public to build a client base. Once
we've done a great job for them, repeat business, and referrals will follow. But first, we have to do business with them. Marketing featuring the
skills and qualities they value will give us a leg up in this area.
Buyers Have Different Agent Requirements
• Buyer’s can’t be lumped into a single bucket. There are different level of experience and requirements. First-time buyers need a lot more
hand-holding. Investors want lots of data. Most want transactional help, lots of interpretation of documents, and help with decisions.
• In a vacation or resort home market, buyers need even more support. Many vacation home markets are in rural, mountain, or seaside
areas. These are areas that often have strict environmental, developmental, and building codes. Out-of-area buyers need skilled
representation to be sure that they aren't buying something with hidden future problems.
• If you're representing buyers in other specialized areas or property types, they will tend to rely more on your expertise and local market
knowledge. Even when it comes to condominiums, the condo rules and financial particulars are extremely important. An inexperienced
condominium buyer will benefit greatly from an explanation of how condo association fees are assessed and how they can be changed in
the future, raising the cost of ownership.
• When it comes to investor buyers, they often approach you with a great deal of market knowledge. What they value is an aggressive
approach to helping them locate good investment deals and negotiating skills to help them get them at the right price. They highly value a
real estate professional who can catch things they may have missed and bring them to their attention before an investment mistake.
 FOR ALL CONSUMERS

From most important down, below are the skills and qualities of real estate agents that actual home buyers and sellers
said they valued:
 Honesty and integrity

 Knowledge of purchase process

 Responsiveness

 Knowledge of real estate market

 Communication skills

 Negotiation skills
  
REAL ESTATE MARKETING STRATEGIES
1. Identify the target market
• Many real estate brokers and businesses focus on a niche market and become an expert in that market. This gives you an idea about what’s driving the target market
currently, what risks are involved, and most importantly where the market is headed in the short and long term.

• For example, a real estate broker who knows the details about a new transportation or school project coming locally could change his marketing strategies accordingly.

2. Budget for marketing expenses

• There are literally hundreds of avenues to spend your marketing dollars on, such as real estate websites, email marketing, social media marketing, and
postal marketing.

• You spend must be based on your target audience. For example, customers in the San Francisco bay area might require internet-based marketing, whereas
customers in a rural area might require a different approach .

3. Create a website and use social media

• Regardless of the market, you must establish your presence on the internet with the help of a professional website, as well as dedicated accounts on social
media sites such as Facebook, Twitter, and LinkedIn. These are relatively inexpensive, with the potential for huge outreach.

• You can also market your business on search engines such as Google and Bing, by paying for ad campaigns.
4. Encourage referrals and word-of-mouth

• Most successful real estate agents generate several deals through referrals from previous customers. A customer referral is most valued by a
new buyer or seller.

• For example, new customers are more comfortable selecting a real estate agent when referred by a friend, colleague, or relative. You can
always boost this approach by offering referral bonuses to the person who refers a new customer.

5. Respond quickly

• We live in a world that is moving at a much faster pace than ever before. It is very important to respond to customer queries or else you will
risk losing new business.

• You must have access to email via a smartphone at all times and ensure that you respond to a customer request as soon as possible. You
cannot wait to respond until the next day in this business. If you are prompt in responding, it adds to your credibility and reputation.

6. Publish a real estate newsletter

• If you are serious about your long-term success, then you may consider publishing a weekly or monthly newsletter with updates on current
mortgage rates, changes in real estate laws, benefits of homeownership, how to develop a real estate investment portfolio, health checks on
the local market, and so on.

• All current and prospective customers would appreciate the insights from such a newsletter, as it shows your knowledge and commitment to
the business.
7. Dispel questions on the need for a real estate agent

• Disintermediation refers to the mindset where customers wonder whether they really need a real estate agent or not and disintermediation
marketing targets such customers to convince them of the value offered by a real estate professional.

• You can educate the customers via your website or marketing channels on the need for a real estate agent and lawyer during the sales or
purchase of a house or piece of land

8. Plan for success

• Regardless of whether you are a real estate agent or a real estate developer, you will need a real estate development business plan. This will
set you up for success. You can plan your expenses, contingencies, and other risks with the help of a real estate development business plan.

• Many people fail when they work in a vacuum without such planning. For example, you can plan your budget for next year’s real estate
marketing strategies with the help of a well-documented business plan.

9. Develop brand awareness

• Just like big brand businesses, your real estate business must also strive to develop a brand of its own. It could be under your name or your
business’s name. Any real estate sales strategy that you apply must keep this concept in mind.

• People often wonder how to get into real estate sales and how to successfully build a business. The answer lies in planning to develop a name
brand and using it to market the business for years to come.