STRATEGIC MANAGEMENT

“COMPANY ANALYSIS
PROJECT”

GROUP 1
SABIDHA BHARDWAJ PGMA2042
DEEPAK KUMAR THAKUR PGMA2019
PULKIT CHAUHAN PGMA2035
SACHIT PGMA2043
1
AAKASH SINGH RAJPUT PGMA2001
 BALANCE SCORECARD
Financial Existing Goals for future
Revenue Past 5 years there is growth of 10-13% By next year they projected to achieve a
174.6 billion (2019-20) growth up to 20%
PAT Past 5-year growth was seen between 2-4% For the coming year they want to attain 5-
19.5 billion (2019-20) 10% growth
Credit period 154 days To reduce credit period TO 147 days
Customer    
Number of employees 21000 Increase workforce by 10000
Job Satisfaction 4.2 Increase the rating by improving
Distributers Authorized distributer more than 200 To increase their distribution network
Internal business process    
Russian market Increased by 8% Want to increase it by 16%
Monitoring the health of top running Like generic medicines (variation in dozes)  
product periodically
IT enabled solutions existing API is being enhanced Advancement of plants in R&D
Employee turnover 21.6 (2019-20) To reduce the employee turnover
Learning and growth    
Awareness and engagement sessions held  
for shop floor employees
2
Training opportunity  Rated 4.2 out of 5 Want to increase the rating by increase in
average training per employee by 4
days.
 STRATEGIES PERSUED BY
THE COMPANY
CORPORATE LEVEL
STRATEGY
Dr reedy has a business
model wherein they do not
deal directly to end consumer
they follow B2B model of
business
If we talk about strategy they
need to act upon, is they need
to follow intensive strategy
in Russian market as they are
penetrating that market and
are new to that market
BUSINESS LEVEL
STRATEGY
Recently it has been seen that
the problem they have been
facing is production capacity.
so, they urgently need to plan
to build some more plant for
vaccine product.
FUNCTIONAL
STRATEGIES
LAST 5 years it has been
seen that in Dr. reedy
laboratory employee turnover
ratio is quite high .it has been
seen that the rate has
increased from 17to 21 %
which is quite high for any
organization
3
 IE MATRIX
IFE score
Strong 3 Average 2 Weak 1
4

Strong I II II
I
3

EFE Average IV V VI
score
2

Weak VII VII IX

I
1
Global generics
EFE IFE
Global generic 3.05 2.99 Proprietary products
Proprietary products 2.61 2.45
API
API 3.20 3.11
 STRATEGY
STRUCTURAL IMPLEMENTATION
IMPLEMENTATION
Dr Reddy’s have centralized power where
in decision are taken at the top and
executed at all level and they also follow
multi- functional structure and matrix
structure as they have their market in
different countries as also various project
run at the same time. this the approach Dr.
Reddy’s have carried on for so long but the
drawbacks of these kind of structure is a
time taking process and hence, Dr. reedy
need to decentralized their power of
authority from the top and encourage
entrepreneurial structure within the
organization as it will help in better
controlling and effective result.
RESOURCE ALLOCATION
They can increase their financial budget on
Research and development. Right now,
also, they spend more than 10% of budget
to R&D.
Company is dedicated in the intellectual
capabilities of its human resource to result
in better research and development and
operations
It has 21,966 employees worldwide, but
the attrition rate is very high. Employee
turnover rate is around 21 which needs to
be reduced.
Employee compensation and benefits
can be increased to make human
resource more efficient and reduce cost
5
 STRATEGY
IMPLEMENTATION
PROCEDURAL
IMPLEMENTATION
The company should decrease products in
the inventory time from next cycle.
Also, they must increase operations in
emerging generics drug market like
Russian subcontinent
The company also should design new
policies for employee benefits
increase in average training per
employee by 4 days.
FUNCTIONAL
IMPLEMENTATION
The company holds interactive session
with eminent professionals from the
leading management
A committed clinical issues group has been
created in the countries like India, South
Africa and Venezuela. this helps the
company to strengthen the relations with
patients, doctors, pharmacist, and other
emerging market.
The financial department of the company
should be strong and for this they are
making a lot of insightful accounting and
analytics for every quarter and have update
sessions with the chief financial officer.
The company should aims to provide the
people working in the company with the
best working environment and facilities.
6
STRATEGY
IMPLEMENTATION

PROJECT IMPLEMENTATION

Project implementation
Roadmap update
Safety measurements structure
Integrated organization structure

7
THANK YOU