Adverti sements

Short writing composition

L

Marks - 4
Format - 1
Content - 2
Expression - 1
What are
Adverti sements ??
Advertisements are written or visual messages dedicated to
promoting a specific product, service, or campaign .

An advertisement attracts immediate attention of the

public. It is a very potent tool for promoting sales or
services. It is used to influence the minds, tastes and
even motives of the masses.
 Why do we need
advertisements ????
• You need to announce it to the world that they
need your product or services.
• Advertisements also help to persuade by
promoting products, services and ideas and to
help achieve commercial/business goals.
• Advertisements help to create awareness about
brands and to make products known to public.

• Advertisement is an investment.
 Ty p e s o f A d ve r ti s e m e
nt s
Classified Adverti Display
sements advertisements
Short , crisp and to the point Visually appealing , designed
for targetted readers or and engaging for wide range
audience of readers and audience.
 C l a s s i fi e d A d ve r ti s e m e nt s

Classified advertisement is a
small message or
advertisement that is placed in
newspapers, magazines or
periodicals.
 C l a s s i fi e d A d v e r ti s e m e n t s
Features

01
These ads are generally
grouped under specific
headings, also called
classifications, in a
separate section.
03
02
These ads are charged
per letter or line or
These are column. They are
comparatively typically a column wide,
low-cost ads have no graphics, and
are typeset by the
publisher of the print
media.
S o m e c l a s s i fi e d A d v e r ti s e m e n t s
 T y p e s o f C l a s s i fi e d A d v e r ti s e m e n t s

Situation Vacant Educational

01 04 To - let 07
Situation Wanted
02 05 Accommodation 08 Lost and Found

Wanted

03 Sale and Purchase

06 Tour and Travel 09 Missing

Matrimonials
10 11 Business
C o m m e r c i a l / D i s p l a y A d v e r ti s e m e n t s

Enter subtitle
D i s p l ay / C o m m e rc i a l A d v
e r ti s e m e nt s
 As the name suggests these advertisements are purely
used for promotions of products / services / sale / offers etc.
 These are published to reach wider audiences .
 The prime objective of creating a display ad is to create a
demand.
 These cost a lot to the company or organisation or
institution ,which place the advertisement.
E n t e r ti t l e

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These ads are very influential

and leave a powerful impact on
the readers or audience.
These
advertisements
are not only
published in
newspapers or
magazines but
also on the digital
platforms.
Features of Display Advertisements

• There is no specific tone or language to

create display ads
• The tone or language depends on the
target audience.
• The language used can be simple to that
containing technical jargons.
• There is no fixed format for creating such
ads. The creator may choose to place the
text or graphics or images wherever he/
she wants.
S p e c i fi c p o i n t s t o b e k e p t i n m i n d
w h i l e c r e a ti n g D i s p l a y A d v e r ti s e m e
n t•s The complete matter of the ad should be placed inside a
box.
• Supply a good caption or tag line for the product / service.
• Mention the USP ( unique selling points) for the product/
service .
• Highlight the features of the product by either changing the
font shape and size or keeping them in bold.
• Offer sale or discount wherever applicable
• Do mention mode of availability , like on site / off site etc.
• Provide contact details , like number, address , website
address, etc ( whichever is applicable)
S a m p l e D i s p l a y A d v e r ti s e m e n t - 1 1

1. Agenda / Reason of
display
2. Where to reach
3. Caption
4. USPs
5. Special attractions

5
Sample Display Ad - 2

Enter subtitle
Click here to add
content of the
text ， and briefly
explain your point of
view.
Sample
commercial ad for
announcing SALE
Sample
commercial
ad for
Vehicles
 Samples Commercial ad for
food and health related pro
ducts
Sample
commercial ad
for providing
services
Sample
commercial
ad for shoes
Sample ad
for Tour &
Travels
Sample ad for
beauty product
 BRAINSTORM
Q.1. Dye and Dye Pvt. Ltd has launched a new range of shirts with
beautiful motifs. Draft a commercial advetisement to be displayed for their
product in a leading daily.
Q.2. Sudheer classes for learning English has opened a new branch in
Greater Noida, Sector Alpha - 1. Draft an attractive advertisement for their
new centre.
Q.3. Urban clap is now Urban company. The company wants to inform
public about this change along with the new services they have started.
Draft an advertisement capable of attracting more and more customers for
their company.
THANK YOU