Ismaya TV - Online Activation

2021

Prepared by : BAG Marlboro

1
Existing User Journey

Click to play

User lands on Homepage of User pick one of event on Ismayatv,com User landed on Ismaya event page on User fill registration form
Ismayatv.com Loket.com (Name & Email) + Soft age
(no branding is visible) (Digital Banner on Ismayatv.loket.com) gated

GHW GHW

Bumper out Marlboro Six times super impose @5 Bumper In Marlboro

7 secs secs for every 10 mins 7 secs
User Get e-voucher by
Content Play Section in loket.com User fill privy on
Email. Click “watch
Streaming page before
Here” to play content
play content
(Digital Banner on 2
loket.com)
Event Conditions:
• This activation only supported by Marlboro
• Loket.com as ticketing and streaming platform
• Event tickets can only be used by 1 person at a time (meaning 1 user, 1 browser, 1 device, 1 tab) only at
one time.
• Digital branding only on Loket.com Page

Background Proposing New User Journey:

• New user journey to get more audience to register and doing privy before D-Day event
• DWP 2020 also use this new user journey with same ticketing platform (Loket.com)

Action Plan:
• Registration process is validated by Privy, before get e-voucher
• Emphasize rules on TnC to encourage people to not forward the e-voucher or streaming link to anyone

3
New Propose Use Journey

Click to play

User lands on Homepage of
Ismayatv.com
(no branding is visible)
User pick one of event on Ismayatv,com User landed on Ismaya event page on
Loket.com
(Digital Banner on Ismayatv.loket.com)
User fill registration form
(Name & Email) + Privy

GHW GHW

Bumper out Marlboro Six times super impose @5 Bumper In Marlboro

7 secs secs for every 10 mins 7 secs
User Get e-voucher by
Content Play Section in loket.com User watch content on
Email. Click “watch
streaming page
Here” to play content
On D-Day
(Digital Banner on 4
loket.com)
The Difference

Before After

Privy Before Watching just only On D-Day Privy Along Registration Open starts before D-Day

5
Thank You