Professional Documents
Culture Documents
Behavioral
Finance
What is
Behavioral
Finance?
The studies of the influence of psychology on
the behavior of financial analysts or investors.
This also includes the subsequent effects on the
markets and focuses on the fact that investors
are not always rational, have limits to their self-
control, and are influenced by their own biases.
This is a cognitive bias
that would make an
individual believe that
they would be relatively
safer than others if any
Optimism negative event were to
occur.
Bias
Factors causing optimism bias to a
person
• Desired end state,
• Cognitive mechanisms,
• Overall mood.
Example
Example