FAKE NEWS

INTRODUCTION
What is fake news?

It seems like a simple question, but actually, the first

thing to know about fake news is that there’s no one
kind. Broadly speaking, there are three main types of
fake news, and all need to be tackled in different
ways, by society and businesses alike.
• The first type is ‘deliberate fake news’.
• The second type is not so much ‘fake’ as it is
misleading or serving an agenda.
• Third, we have unintentionally fake news.
 CAUSES
• All in all, fake news doesn’t have some kind of secret
formula that causes it to get shared and spread rapidly. It
simply relies on the biases that are in all of us.
• The most common vector for spreading fake news is
social media. This form of person-to-person
transmission isn’t just incredibly fast but breeds large
amounts of trust.
• It reinforces our preconceived notions
• Publication bias
• Sensationalism and simplicity
 IMPACTS
• Misinformation and disinformation spread in the media
• Easy spread of information among 35 crore internet users in India.
• Online rumors leading to killings of innocent people.
• WhatsApp is the platform most vulnerable to fake news.
• Call into question the credibility of your sources.
• Lead to a lack of belief or trust in scientific findings
 SOLUTIONS
• Always check the source or “author” of the content you are viewing. A reliable and
reputable source:
1. provides in-depth, evidence-based information that is authoritative
2. is unbiased and offers a balanced approach
3. is well known and has built a reputation of being trustworthy over time

• Stop! And fact-check before you share. Practice evaluation skills and develop a critical
mindset.

• Don’t just look at what a web page tells you about themselves.
 How can you clean your feed?

• Burst your own bubble.

• Beat the social media algorithm.
• Don’t assume the video is real.
• Spot the bot warning signs.
• Recognize your biases.
• Watch out for transfers of trust.
 REFERENCES
• https://www.pwc.com.au/digitalpulse/fake-news-problem-business.html
• https://www.turnitin.com/blog/4-reasons-why-fake-news-is-so-compelling
• https://www.nbcnews.com/better/news/
• https://unsplash.com/s/photos/fake-news
• https://www.nbcnews.com/better/news/can-you-spot-fake-news-your-feed-ncna85403
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• https://settlement.org/ontario/daily-life/communication/ethnic-and-cultural-media/wha
t-is-fake-news-and-how-to-stop-spreading-misinformation/

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