PRODUCT LIFE CYCLE

MM PRESENTATION

Group 6:
Ayush Mehta – 21202078
Mayank – 21202090
Roshani Priya – 21202102
Shubhranshu Sahoo – 21202114
Subhangi Sahoo – 21202126
T.Shibani Patro – 21202138
M Mahesh Kumar - 21202320
 INTRODUCTION:

What is product life cycle?

 FIRST STAGE OF PLC
INTRODUCTION STAGE ;

 Low Sales
 High cost per customer
 Financial losses
 Innovative customers
 Few (if any) competitors
 SECOND STAGE OF PLC
GROWTH:

The growth stage is the period during which the product

eventually and increasingly gains acceptance among
consumers, the industry, and the wider general public. During
this stage, the product or the innovation becomes accepted in
the market, and as a result sales and revenues start to increase.
 THIRD STAGE OF PLC
MATURITY:

 “The stage in which sales growth is slows or level off”.

 During the maturity stage, products begin to enter the most profitable stage. The
cost of production declines while the sales are increasing.
 In this stage the product is established. So, aim of the manufacture is now to
maintain the market share they have built up.
Maturity Stage:
1.Growth Phase
2.Stable Phase
3.Decaying Maturity
Maturity Stage Marketing Strategy :
As competitors have entered the market. The company adopts offensive marketing
strategies to defeat the competitors.
1. To Do Nothing
2. Market Modification
3. Product Modification
 FOURTH STAGE :
DECLINE
• This is the final stage ,sooner or later actual sale begins
to fall under the impact of new product competitions and
changing consumer behavior. The sales and profit fall
down sharply and the proportional expenditure has to be
cut down drastically.
• Sales begin to fall and the product is gradually replaced
by new innovation. This is because of technical
advancement , change in consumer preference, increased
competition . for marketer stage is very crucial.
 NOKIA:

Introduction –
1. Nokia launched the concept Of mobiles with very few features.
2.1st model launched was Nokia 2110.
3.Nokia Competed with then leader, " Motorola ".

GROWTH –
1.Launched phones with external anttena
2.Models like 3310/3215 marked the beginning of Growth stage.
3.Models like N-95 to compete with Apple's I-Phone.
MATURITY –
A.Introduced a number of Touch screen phones.
B.Qwerty+ touch N-97C.Focused on E-Series phones to compete with
blackberry.

DECLINE -
1.Nokia Shifted its focus on Windows as its main OS.
2.Used Symbian in low end models.
3.Microsoft agreed to buy Nokia's mobile business for 5.4 billion Euros.
Though Nokia is now reporting profits.,It had lost its glory in the market, It
once dominanted single handedly.
 CONCLUSION:

In conclusion, product life cycle is a very important concept within an

organization. In order to make a product survive in the market as long
as possible, it is very essential for the marketers to understand the
product life cycle so as to provide/design effective marketing
strategies for each phase of PLC. An effective management of PLC
will probably extend its life and gain growth in the competitive
market.
THANK YOU