THE NEED OF

ACHIEVEMENT
 “The Need for achievement is an individual's desire for significant
accomplishment, mastering of skills, control, or high standards.”

WHAT IS MEANING OF THE NEED OF

ACHIEVEMENT?
 (“According to McClelland there are
three major motives or needs in work
place, which motivate the people.”)

WHAT IS MEANING OF THE NEED OF

ACHIEVEMENT?
 The Need for Achievement:
 Some people have high achievement motivation. They want to excel to achieve standards and strive to succeed.
Such people should be given tasks and powers enabling them to utilize their potential effectively. Opportunities
would help them to strive for higher achievements.
 The Need for Power:
 The need for power is concerned with influencing others and winning arguments. People with high need for power
derive satisfaction from being in position of influence and control. To motivate such people positions of power and
authority should be given to them.
 The Need for Affiliation:
 Some people need and desire friendly and close interpersonal relationships. People dominated by such need are
interested in jobs that provide opportunities for social interaction
 According to this theory, every person has three types of needs may be in varying degrees. The motivator should
use motivators to the extent to which each person needs it. Each person has physiological and safety needs also,
which must also be satisfied.

TYPES OF ACHIEVEMENT
 THE NEED FOR ACHIVEMENT
 N-Ach is related to the difficulty of tasks people choose
to undertake. Those with low N-Ach may choose very
easy tasks, in order to minimise risk of failure, or
highly difficult tasks, such that a failure would not be
embarrassing. Those with high N-Ach tend to choose
moderately difficult tasks, feeling that they are
challenging, but within reach.
 People high in N-Ach are characterised by a tendency to seek challenges and a high
degree of independence. Many entrepreneurs may fall in this group. Their most
satisfying reward is the recognition of their achievements. Sources of high N-Ach
include:
 Parents who encouraged independence in childhood
 Praise and rewards for success
 Association of achievement with positive feelings
 Association of achievement with one's own competence and effort, not luck
 A desire to be effective or challenged
 Intrapersonal Strength

CHARACTERISTICS OF ACHIEVMENT
 THE END