Chapter I

Industry
Trend
Automotive Industry in the United
States, Ford
 • Henry Ford, a citizen who came to transform
people's lives with the vision of making a car

Company
accessible, it had to be practical as well as
accessible. The development of this mobile
assembly line and mass production

information
techniques marked a world style during the
first half of the 20th century. The first car to
be sold in July 1903 was the 2-liter Model A,
assembled at the Mack Avenue plant in
Detroit. The FORD company is always in
constant innovation, since it is synonymous
with new technology, from the first panoramic
sunroof in 1971, to the MyKey model in 2015.
• The density of robots in the US
automotive industry reached a new
record of 1,287 units installed per
10,000 employees, the US ranks
seventh globally. The density is similar
to that of Germany with 1,311 units
and Japan with 1,248 units. China
ranks 12th with 938 units, this can be
seen in the latest world robotics
statistics, published by the
International Federation of Robotics
(IFR).
• In August 2019, following a press interview in New York, Ford Motor Company and Volkswagen AG announced the expansion
of their global alliance, which includes the development of autonomous and electric vehicles in Europe and the United States.
• Thus, both manufacturers deepened their alliance that began in January with the announcement of the joint development of
light commercial vehicles, and which aims to launch in 2022 100% electric mid-size pick-up models, as well as electric vans.
 • It can be seen in the graph that Ford searches remain constant
FORD IN THE in the last 3 years and that there is growth in July 2020 and
then continues to increase.
LAST 5 YEARS • The interest of people to know about the Ford brand is great,
from 2016 to 2020 it isn’t seen that there have been falls in the
curve.
• The states most searched by the Ford brand are West Virginia
100%, Michigan 95%, North Dakota 93%, South Dakota 93% and
Wyoming 92%
 • Ford is the most searched brand in the USA compared with
FORD COMPARED BMW, Toyota, Mercedes-Benz and Honda which are foreing
WITH BMW, TOYOTA, brands, only on September 1 2019 we can see an increase
MERCEDES-BENZ of searches for BWM and Mercedes-Benz, but after that,
Ford is still one of most sought after by the american public.
AND HONDA
• Michigan, South and North Dakota, Lowa and West Virginia are the states that most search the brand even
having a certain amount of searches for the other brands.
FORD COMPARED WITH
• Ford is also one of the most sought after
CHEVROLET, JEEP, american car brands, above Chevrolet, Jeep,
CADILLAC AND GENERAL Cadillac and General Motors.
MOTORS
South Dakota, Idaho, Kansas, Alaska and Montana preefer Ford above the other american auto
brands, but no for so much difference compared to foreing brands.
VISION AND
MISSION ABOUT
FORD

• VISION
Continuously improving our
products and services to meet the
needs of our customers, allowing
us to prosper as a business and
provide reasonable profits to our
shareholders who own our
business.
MISSION

• Offer excellent products and

services that care about making
our world a better place to live.