Ecentric was conceptualized to contribute to the environment and ecology

Presenting By :
Debargha Sengupta & Akash Kumar Guha
MBA 2nd Year
Department of Management Studies
NIT Durgapur
#Feelhempowered
• Ecentric was conceptualized to contribute to
the environment and ecology. The organic
way of living is getting popular every day as
people learn to live sustainably and in order
for it to successfully transform our future,
we need to embrace it in every aspect – not
just limit it to food and personal care.
Clothing is an important part of our lives and
the fashion industry adds a significant
amount to the world’s carbon footprint.
Hence, we believe sustainable fashion is the
future and it is essential for all of us to be a
part of an environment-centric community
(Ecentric).
What is Hemp?
Hemp, more commonly called as marijuana is known to us as a
recreational/medicinal drug. It is in fact one of the nature’s best
gift to the mankind but has not been explored fully. Industrial
hemp and marijuana are different varieties of the same plant.
Tetrahydrocannabinol (THC) is the component which causes
psychoactive effects.
Marijuana has higher THC and is derived from the Indica
family of Hemp plant. Grown from the Sativa plant, industrial
hemp is used for a wide variety of cases. Industrial hemp fibre
is a type of “bast fibre” like other natural fibres derived from
the stalk of plants such as flax and jute. It has been cultivated
for thousands of years and on almost every continent. It is also
one of nature’s most sustainable fibres and can be used in textile
industry.
History of Hemp
The usage of hemp in the day-to-day life of ancient civilizations
was substantial. Hemp was used for a wide variety of use cases
and even today, hemp’s versatility and durability makes it a
fibre which would be an ideal candidate for use in multiple
products such as apparel, accessories, footwear, furniture and
home furnishings.
Christopher Columbus voyaged to America on a ship rigged
with hemp. Hemp was grown as a cash crop in Colonial
America by farmers, including the founding fathers George
Washington and Thomas Jefferson. Betsy Ross sewed the first
American flag from hemp. The first pair of Levis Strauss jeans
was fabricated from hemp. The garments that were designed
from hemp ranged in quality from homemade peasant clothing
to elaborate ceremonial robes for kings and emperors.
Properties Of Hemp Fabric
Hemp is known for its strength and durability. It is also very
comfortable. The more you wear a hemp-based garment the
softer it will become. Hemp enthusiasts like to say, “Hemp
doesn’t wear out, it wears in.”
Due to its inherent chemical structure, hemp is resistant to
moths, UV light. It has a super-absorbent nature and as
moisture is released into the air, the cloth will remain cool and
dry. This quick-drying structure hinders the growth of anaerobic
bacteria, giving
hemp antimicrobial and hypoallergenic properties. The fibre’s
structure allows it to be naturally climate responsive. It keeps
the wearer cool in very warm conditions and warm in cooler
temperatures. Hemp’s absorbency and its ability to protect
against UV rays make a garment that is less prone to fading
and offers sun protection.
Hemp truly is one of nature’s finest performance fibres.
Hemp’s Sustainability
Hemp is a more sustainable and regenerative agriculture
crop than cotton. Almost everything that is fabricated from
cotton can be made from hemp. Unlike cotton, which requires
lots of water, chemical fertilizers and pesticides, hemp grows
clean, fast and resists pests. Hemp is a densely grown plant that
literally chokes out any competitor. Therefore, herbicide usage
is generally not necessary. Hemp is a natural pest repellent, so
little to no pesticides are required. It is a gentle crop as
it returns 60 to 90% of the nutrients that it takes from the
soil. It also controls top soil erosion and requires a very
relatively small amount of acreage to cultivate. And it can
produce double the fibre yield per hectare than the cotton
plant. It also requires four times less water to grow than
cotton.
 THE WONDER PLANT
GETTING TO KNOW ABOUT HEMP

 While we all do know about marijuana (hopefully in a good way!), little do we

know about hemp. Hemp or industrial hemp and marijuana are botanically
derived from two different species of the plant – cannabis sativa (sativa) and
cannabis indica (marijuana). While, marijuana is used as a medicinal or
recreational drug, industrial hemp can be cultivated for a wide variety of uses
across personal care products, nutritional supplements, fabrics and textiles,
paper, construction materials, food and beverages.

Hemp is one of the many fibres derived from the stalk of plants such as flax and
jute. Cannabis sativa plant grows tall and the bark of the hemp stalk contains
bast fibres, which are among the mother earth’s longest natural soft fibres and
can be used for textiles.
 Multi-purpose miracle

Shop consciously for a better future with hemp clothing

 There are many natural fibres such as

flax and jute which have found their way
back into our wardrobes in different
ways but there is a fibre that has been
‘forgotten’ – the HEMP FIBRE. Hemp is a
wonder plant which is one of mother
nature’s gift to mankind. It is a truly
multi-purpose miracle and is not limited
to be used as a medicine/recreation
drug. Industrial hemp is a sustainable
alternative to many synthetic fibres with
extensive potential to be used for
textiles and home furnishing
applications. Therefore at Ecentric we
conducted research and we believe it is
an ideal solution that can redefine
sustainable fashion in India and the
world.
WHY WE CHOOSE ECENTRIC

 ‘Sustainability’ is trending across industries including fashion & food

 Waste less, want less
 Climate change
 ‘Made-In-India’ supply chain through industrial hemp cultivation