His Dudeness

Problem Identification

The issue as we understand it, as to what Flipkart is facing is about perception building.

And what’s better than an ad-campaign to change perceptions.

On various indicators we have found that people perceive Flipkart’s ads to be entertaining, for this year we
plan it to be touching.
 Journey of a Flipkart Customer

Amazon
Others 31%
37%

E-Commerce Market Share India

Flipkart
32%

Problems faced by the Customers in the buying Journey of Flipkart V/S Amazon
Use of Local Languages Emotional Quotient Consumer Perception Logistic Issues
Flipkart has less language options Flipkart Ads are reported to be less Price trends are perceived to be 15% return rate during the sale season,
compared to its key rival Amazon (See emotional and more entertaining which fluctuating during the sale season. comparatively higher from competition.
Apendix) does not contribute much to perception
building
The user base for E-commerce in local Products and Services are perceived in We will add graphical price trend for Provide Manufacturing Date in the
languages has a CAGR of 32%(Report a better light when corporations are items added to the wishlist. This will details section along with country of
by KPMG) . socially responsible, See Appendix happen one month prior to the sale, will Origin and the product’s carbon
Addition of languages to Flipkart’s 3V build hype for TBBD and also change footprint.
Venture consumer perception.
Market TBBD as a festival in itself.

Take up a Corporate Social

Responsibility

For 2021 we plan eliminating

Hunger in India

“Add to donate” button

For every one rupee you donate,

Flipkart will donate one rupee

Ad campaign, Before and After the

Sale
Thank You