Professional Documents
Culture Documents
“Only those who have an eye (or a couple of ears) for art can truly appreciate the
presentations. ”
To exemplify: ask a poor man anywhere in the world if he would rather have a painting by Van
Gogh, or a three course dinner, (assuming that the painting shown to him is unmarked and the
poor man is unaware of its value, while he can see the dinner sitting in front of him). Chances are
that the man would eat the chicken. True, in our current world model, one would feel that a fine
looking painting in one's house would elevate his or her status in the eyes of his or her peers, but
the point here is that social status, according to Maslow mentioned afore, comes after the
biological needs have been fulfilled. Even if the man was not so poor and not so hungry, and was
an averagely unappreciative person, he would hardly go for the painting because chances are that
he would not be aware of the value of the painting, most definitely not of the underlying beauty
in the painting. Such a person would then disregard it as being unimportant to his/her needs.
Only the people who are satisfied about their basic needs in life and those who have time to think
and learn more about the nature of art (that is, luxurious enough) would be able to actually
appreciate the paintings worth and opt for it.
Many people would argue that art has a place in our history and our culture and that it plays a
very important role in defining a nation or a group of people. This is all true and there is no
disputing that. However, the question is, what good is all that art to the people if they do not have
any idea of its value? It is only in the more developed countries that we find people who care
about their national art treasures and treat them with reverence. In most of the developing
countries, people do not care much about the art. When they found the ancient tombs inside the
pyramids of Egypt, many archaeologists were killed by their Egyptian guides so that the local
people may steal all the treasure. This was because the locals were poor and they saw an
opportunity to steal and sell the gold, which the local goldsmiths probably melted to make other
things. This just shows that these people did not care about the true worth of these artifacts,
which was that they were thousands of years old and all they cared about was its value to them.
“There is nothing more truly artistic than to love people”.
~ Van Gogh
“Love works in a similar way. You can learn all about it, but the only way to really get good at it
is to turn it into a daily practice. And like all art, that will take focus, time, effort, and learning as
you go.”
“Love is a product of what you put into it. It isn’t just a passive thing that happens to you –
something that you “fall into” or “fall out of” helplessly – but rather an activity that you must
deliberately practice to become a master at.”
“Love is a never-ending art project.”
According to Fromm, those who expect to only “receive love” and never “give love” are stuck in
a state of emotional immaturity.
Of course, this can manifest itself in many different forms of dysfunctional relationships (which I
don’t want to get into). However, the main feature is this: the person becomes dependent on
others to “create love” for them because they don’t know how to create it on their own.
This is like the “painter” who never paints. They only consume other people’s work of art, but
don’t produce anything new themselves. They haven’t become an artist of their own – they haven’t
yet started to experiment, to fail, to learn, to grow, and to hone their craft.
But all of these stages are necessary to master the art of loving, just as they are necessary for
mastering any other type of art.
“Just like love, Art must be appreciated”
What is Art?
⮚There is no one universal definition of visual art though there is a general consensus that art is
the conscious creation of something beautiful or meaningful using skill and imagination. The
definition and perceived value of works of art have changed throughout history and in different
cultures.
⮚ The term “art” is related to the Latin word “ars” meaning, art, skill, or craft.
⮚Art is a diverse range or product of human activity involving creative imagination to express
technical proficiency, beauty, emotional power, or conceptual ideas.
⮚ The term art encompasses a large variety of works, from paintings to sculptures, architecture to
design, and in modern times, digital art.
⮚ It refers to the exploration and analysis of the art forms that we are exposed to.
⮚ MUSIC
⮚ THEATRE
⮚ MOVIE
⮚ DANCE
⮚LITERATURE
⮚ SCULPTURE
…
⮚During the Romantic period of the 18th century, as a reaction to the Enlightenment and its
emphasis on science, empirical evidence, and rational thought, art began to be described as not
just being something done with skill, but something that was also created in the pursuit of beauty
and to express the artist’s emotions.
⮚ There are as many ways to define art as there are people in the universe, and each definition is
influenced by the unique perspective of that person, as well as by their own personality and
character
ART DEFINED
Rene Magritte Lucius Annaeus Seneca
Art evokes the mystery without which the world would not exist. All art is but imitation of nature.
Art is a discovery and development of elementary principles of nature into Art is not what you see, but what you make others see.
beautiful forms suitable for human use.
Jean Sibelius
Thomas Merton
Art is the signature of civilizations.
Art enables us to find ourselves and lose ourselves at the same time.
Leo Tolstoy
Pablo Picasso
Art is a human activity consisting in this, that one man consciously, by means
The purpose of art is washing the dust of daily life off our souls. of certain external signs, hands-on to others feelings he has lived through, and
that others are infected by these feelings and also experience them.
ART APPRECIATION
⮚ According to (Artyfactory.com), Art appreciation is the knowledge and understanding of the
universal and timeless qualities that identify all great art.
“The more you appreciate and understand the art of different eras, movements, styles and
techniques, the better you can develop, evaluate and improve your own artwork.”
What is art history?
⮚Art history has historically been understood as the academic study of objects of art in their
historical development and stylistic contexts, i.e. genre, design, format, and look.This includes
the "major" arts of painting, sculpture, and architecture as well as the "minor" arts of ceramics,
furniture, and other decorative objects.
⮚Art history as we know it in the 21st century began in the 19th century but has precedents dating
to the ancient world.
⮚
⮚Can art have a history? We think about art as being timeless, the ‘beauty’ of its appearance
having meaning, significance, and appeal to humankind across the ages.
⮚When we look at a painting or sculpture, we often ask the following questions: who made it?;
what is the subject?; when was it completed? These are quite valid questions that are often
anticipated and answered in, for example, the captions to illustrations in art books and the labels
to works displayed in museums and galleries. For many of us these pieces of information are
sufficient. Our curiosity about the who, what, and when of art is satisfied and we can get on with
appreciating the artwork, or just enjoying looking at it
⮚For art to have a history we expect not only a timeless quality but also some kind of sequence or
progression, as this is what history leads us to expect.
⮚ Art history provides a means by which we can understand our human past and its relationship
to our present, because the act of making art is one of humanity’s most ubiquitous activities.
⮚The history of an individual work is contained within itself and can be found in the answers to the
questions who, what, when, and how. These are the kinds of details that appear in catalogues of museum
and gallery collections or those produced for art sales, where perhaps information about the original patron
(if relevant) might also answer the question why. Auction houses, museums, and galleries also place
emphasis on the provenance of a work of art. This is the history of who has owned it and in which
collections it has been held. This acts as a kind of pedigree for the work and might be used to help prove
that it is an authentic work by a given artist. All this information is important in determining the monetary
value of a painting or sculpture but need not necessarily be important for art history
⮚ Art appreciation can also involve the more demanding process of criticizing the art object on the basis of
its aesthetic merits. Usually aspects such as style, composition, and colour are referred to, and more broadly
reference is made to the artist’s other work, if known, or to other artists working at the same time or within
the same movement or style.
A Concise Timeline of WESTERN ART HISTORY
The origins of art history can be traced back to the Prehistoric
Prehistoric Art era, before written records were kept. The earliest artifacts
(~40,000–4,000 come from the Paleolithic era, or the Old Stone Age, in the
form of rock carvings, engravings, pictorial imagery,
B.C.) sculptures, and stone arrangements.
Art from this period relied on the use of natural pigments and
stone carvings to create representations of objects, animals,
and rituals that governed a civilization’s existence. One of the
most famous examples is that of the Paleolithic cave paintings
found in the complex caves of Lascaux in France. Though
discovered in 1940, they’re estimated to be up to 20,000 years
old and depict large animals and vegetation from the area.
Ancient Art Ancient art was produced by advanced civilizations, which in
this case refers to those with an established written language.
(4,000 B.C.–A.D. These civilizations included Mesopotamia, Egypt, Greece, and
400) those of the Americas.
The medium of a work of art from this period varies
depending on the civilization that produced it, but most art
served similar purposes: to tell stories, decorate utilitarian
objects like bowls and weapons, display religious and
symbolic imagery, and demonstrate social status. Many works
depict stories of rulers, gods, and goddesses.
One of the most famous works from ancient Mesopotamia is
the Code of Hammurabi. Created around 1792 B.C., the piece
bears a Babylonian set of laws carved in stone, adorned by an
image of King Hammurabi—the sixth King of Babylonia—
and the Mesopotamian god, Shabash.
The Middle Ages, often referred to as the “Dark Ages,”
marked a period of economic and cultural deterioration
Medieval Art following the fall of the Roman Empire in 476 A.D. Much of
the artwork produced in the early years of the period reflects
(500–1400) that darkness, characterized by grotesque imagery and brutal
scenery. Art produced during this time was centered around
the Church. As the first millennium passed, more sophisticated
and elaborately decorated churches emerged; windows and
silhouettes were adorned with biblical subjects and scenes
from classical mythology.
This period was also responsible for the emergence of the
illuminated manuscript and Gothic architecture style.
Definitive examples of influential art from this period include
the catacombs in Rome, Hagia Sophia in Istanbul,
the Lindisfarne Gospels, one of the best-known examples of
the illuminated manuscript, and Notre Dame, a Parisian
cathedral and prominent example of Gothic architecture.
This style of painting, sculpture, and decorative art was characterized
by a focus on nature and individualism, the thought of man as
independent and self-reliant. Though these ideals were present in the
Renaissance late Medieval period, they flourished in the 15th and 16th centuries,
paralleling social and economic changes like secularization.
Art (1400– The Renaissance reached its height in Florence, Italy, due in large part
1600) to the Medici, a wealthy merchant family who adamantly supported
the arts and humanism, a variety of beliefs and philosophies that places
emphasis on the human realm. Italian designer Filippo Brunelleschi
and sculptor Donatello were key innovators during this period.
The High Renaissance, which lasted from 1490 to 1527, produced
influential artists such as da Vinci, Michelangelo, and Raphael, each of
whom brought creative power and spearheaded ideals of emotional
expression. Artwork throughout the Renaissance was characterized by
realism, attention to detail, and precise study of human anatomy.
Artists used linear perspective and created depth through intense
lighting and shading. Art began to change stylistically shortly after the
High Renaissance, when clashes between the Christian faith and
humanism gave way to Mannerism.
Mannerist artists emerged from the ideals of Michelangelo,
Raphael, and other Late Renaissance artists, but their focus on
Mannerism style and technique outweighed the meaning of the subject
matter. Often, figures had graceful, elongated limbs, small
(1527–1580) heads, stylized features and exaggerated details. This yielded
more complex, stylized compositions rather than relying on
the classical ideals of harmonious composition and linear
perspective used by their Renaissance predecessors.
Some of the most celebrated Mannerist artists include
Giorgio Vasari, Francesco Salviati, Domenico Beccafumi,
and Bronzino, who is widely considered to be the most
important Mannerist painter in Florence during his time.
The Baroque period that followed Mannerism yielded ornate,
over-the-top visual arts and architecture. It was characterized
Baroque (1600– by grandeur and richness, punctuated by an interest in
broadening human intellect and global discovery. Baroque
1750) artists were stylistically complex.
Baroque paintings were characterized by drama, as seen in the
iconic works of Italian painter Caravaggio and Dutch painter
Rembrandt. Painters used an intense contrast between light
and dark and had energetic compositions matched by rich
color palettes.
Rococo originated in Paris, encompassing decorative art,
painting, architecture, and sculpture. The aesthetic offered a
Rococo (1699– softer style of decorative art compared to Baroque’s
exuberance. Rococo is characterized by lightness and
1780) elegance, focusing on the use of natural forms, asymmetrical
design, and subtle colors.
Painters like Antoine Watteau and Francois Boucher used
lighthearted treatments, rich brushwork, and fresh colors. The
Rococo style also easily translated to silver, porcelain, and
French furniture. Many chairs and armoires featured curving
forms, floral designs, and an expressive use of gilt.
As its name suggests, the Neoclassical period drew upon
elements from classical antiquity. Archaeological ruins of
Neoclassicism ancient civilizations in Athens and Naples that were
discovered at the time reignited a passion for all things past,
(1750–1850) and artists strove to recreate the great works of ancient art.
This translated to a renewed interest in classical ideals of
harmony, simplicity, and proportion.
Neoclassical artists were influenced by classical elements; in
particular, a focus on idealism. Inevitably, they also included
modern, historically relevant depictions in their works. For
example, Italian sculptor Antonio Canova drew upon classical
elements in his marble sculptures, but avoided the cold
artificiality that was represented in many of these early
creations.
Romanticism embodies a broad range of disciplines, from
painting to music to literature. The ideals present in each of
Romanticism these art forms reject order, harmony, and rationality, which
were embraced in both classical art and Neoclassicism.
(1780–1850) Instead, Romantic artists emphasized the individual and
imagination. Another defining Romantic ideal was an
appreciation for nature, with many turning to plein
air painting, which brought artists out of dark interiors and
enabled them to paint outside. Artists also focused on passion,
emotion, and sensation over intellect and reason.
Prominent Romantic painters include Henry Fuseli, who
created strange, macabre paintings that explored the dark
recesses of human psychology, and William Blake, whose
mysterious poems and images conveyed mystical visions and
his disappointment in societal constraints.
Arguably the first modern art movement, Realism, began in
France in the 1840s. Realism was a result of multiple events:
Realism (1848– the anti-Romantic movement in Germany, the rise of
journalism, and the advent of photography. Each inspired new
1900) interest in accurately capturing everyday life. This attention to
accuracy is evident in art produced during the movement,
which featured detailed, life-like depictions of subject matter.
One of the most influential leaders of the Realist movement is
Gustave Courbet, a French artist committed to painting only
what he could physically see.
Art Nouveau, which translates to “New Art,” attempted to
create an entirely authentic movement free from any imitation
Art Nouveau of styles that preceded it. This movement heavily influenced
applied arts, graphics, and illustration. It focused on the
(1890–1910) natural world, characterized by long, sinuous lines and curves.
Influential Art Nouveau artists worked in a variety of media,
including architecture, graphic and interior design, jewelry-
making, and painting. Czechoslovakian graphic designer
Alphonse Mucha is best-known for his theatrical posters of
French actress Sarah Bernhardt. Spanish architect and
sculptor Antoni Gaudi went beyond focusing on lines to create
curving, brightly-colored constructions like that of the
Basilica de la Sagrada Familia in Barcelona.
Impressionist painters sought to capture the
Impressionism immediate impression of a particular moment. This was
characterized by short, quick brushstrokes and an
(1865–1885) unfinished, sketch-like feel. Impressionist artists used
modern life as their subject matter, painting situations
like dance halls and sailboat regattas rather than
historical and mythological events.
Claude Monet, a French artist who spearheaded the
idea of expressing one’s perceptions before nature, is
virtually synonymous with the Impressionist movement.
His notable works include The Water Lily
Pond (1899), Woman with a Parasol (1875),
and Impression, Sunrise (1872), from which the name of
the movement itself is derived.
Post-Impressionist painters worked independently rather than
Post- as a group, but each influential Post-Impressionist painter had
Impressionism similar ideals. They concentrated on subjective visions and
symbolic, personal meanings rather than observations of the
(1885–1910) outside world. This was often achieved through abstract
forms.
Post-Impressionist painters include Georges Seurat, noted for
his pointillism technique that used small, distinct dots to form
an image. Vincent van Gogh is also considered a Post-
Impressionist painter, searching for personal expression
through his art, often through rugged brushstrokes and dark
tones.
Led by Henri Matisse, Fauvism built upon examples from
Vincent van Gogh and George Seurat. As the first avant-garde,
Fauvism 20th-century movement, this style was characterized by
expressive use of intense color, line, and brushwork, a bold
(1900–1935) sense of surface design, and flat composition.
As seen in many of the works of Matisse himself, the
separation of color from its descriptive, representational
purpose was one of the core elements that shaped this
movement. Fauvism was an important precursor of Cubism
and Expressionism.
Expressionism emerged as a response to increasingly
conflicted world views and the loss of spirituality.
Expressionism Expressionist art sought to draw from within the artist, using a
distortion of form and strong colors to display anxieties and
(1905–1920) raw emotions. Expressionist painters, in a quest for
authenticity, looked for inspiration beyond that of Western art
and frequented ethnographic museums to revisit native folk
traditions and tribal art.
The roots of Expressionism can be traced to Vincent van
Gogh, Edvard Munch, and James Ensor. Prominent groups
including Die Brücke (The Bridge) and Der Blaue Reiter (The
Blue Rider) formed so artists could publish works and express
their ideals collectively.
Cubism was established by Pablo Picasso and Georges Braque
, who rejected the concept that art should copy nature. They
Cubism (1907– moved away from traditional techniques and perspectives;
instead, they created radically fragmented objects through
1914) abstraction. Many Cubist painters’ works are marked by flat,
two-dimensional surfaces, geometric forms or “cubes” of
objects, and multiple vantage points. Often, their subjects
weren’t even discernible.
Surrealism emerged from the Dada art movement in 1916,
showcasing works of art that defied reason. Surrealists
Surrealism denounced the rationalist mindset. They blamed this thought
process on events like World War I and believed it to repress
(1916–1950) imaginative thoughts. Surrealists were influenced by Karl
Marx and theories developed by Sigmund Freud, who
explored psychoanalysis and the power of imagination.
Influential Surrealist artists like Salvador Dalí tapped into the
unconscious mind to depict revelations found on the street and
in everyday life. Dalí’s paintings in particular pair vivid and
bizarre dreams with historical accuracy.
Shaped by the legacy of Surrealism, Abstract Expressionism
Abstract emerged in New York after WWII. It’s often referred to as the
Expressionism New York School or action painting. These painters and
abstract sculptors broke away from what was considered
(1940s–1950s) conventional, and instead used spontaneity and improvisation
to create abstract works of art. This included colossally-scaled
works whose size could no longer be accommodated by an
easel. Instead, canvases would be placed directly upon the
floor.
Celebrated Abstract Expressionist painters include
Jackson Pollock, known for his unique style of drip painting,
and Mark Rothko, whose paintings employed large blocks of
color to convey a sense of spirituality.
Heightened by advances in science and technology as well as
an interest in optical effects and illusions, the Op art (short for
Op Art (1950s– “optical” art) movement launched with Le Mouvement, a
group exhibition at Galerie Denise Rene in 1955. Artists
1960s) active in this style used shapes, colors, and patterns to create
images that appeared to be moving or blurring, often produced
in black and white for maximum contrast. These abstract
patterns were meant to both confuse and excite the eye.
English artist Bridget Riley is one of the most prominent Op
Art practitioners. Her 1964 artwork Blaze features zigzag
black and white lines that create the illusion of a circular
decent.
Pop art is one of the most recognizable artistic developments
of the 20th century. The movement transitioned away from
Pop Art methods used in Abstract Expressionism, and instead used
everyday, mundane objects to create innovative works of art
(1950s–1960s) that challenged consumerism and mass media. This
introduction to identifiable imagery was a shift from the
direction of modernism.
Pop artists like Andy Warhol and Roy Lichtenstein sought to
establish the idea that art can draw from any source and there
is no hierarchy of culture to disrupt that. Perhaps the most
famous pop culture work of art is Warhol’s
Campbell’s Soup Cans production.
Translating literally to “poor art,” Arte Povera challenged
modernist, contemporary systems by infusing commonplace
Arte Povera materials into creations. Artists used soil, rocks, paper, rope,
and other earthen elements to evoke a pre-industrial
(1960s) sentiment. As a result, many of the notable works during this
movement are sculptural.
Italian artist Mario Merz, in conjunction with other Italian
artists such as Giovanni Anselmo and Alighiero Boetti,
created anti-elitist works by drawing upon materials from
everyday life. His 1968 Giap’s Igloo, one of what would soon
become his signature series of igloos, focused on his
occupations with the necessities of life: shelter, warmth, and
food.
The Minimalist movement emerged in New York as a group
of younger artists began to question the overly expressive
Minimalism works of Abstract Expressionist artists. Minimalist art instead
focused on anonymity, calling attention to the materiality of
(1960s–1970s) works. Artists urged viewers to focus on precisely what was in
front of them, rather than draw parallels to outside realities
and emotive thoughts through the use of purified forms, order,
simplicity, and harmony.
American artist Frank Stella was of the earliest adopters of
Minimalism, producing nonrepresentational paintings, as seen
in his Black Paintings completed between 1958 and 1960.
Each features a pattern of rectilinear stripes of uniform width
printed in metallic black ink.
Conceptual art completely rejected previous art movements,
and artists prized ideas over visual components, creating art in
Conceptual Art the from of performances, ephemera, and other forms. Polish
performance artist Ewa Partum’s Active Poetry consisted of
(1960s–1970s) her scattering single alphabet letters across various landscapes
. American artist Joseph Kosuth explored the production and
role of language within art, as seen in his 1965, One and
Three Chairs. In it, he represents one chair in three different
ways to represent different meanings of the same object.
Because this type of art focused on ideas and concepts, there
was no distinct style or form.
The 1970s marked the beginning of contemporary art, which extends through present day.
Contemporary This period is dominated by various schools and smaller movements that emerged.
•Postmodernism: In reaction against modernism, artists created works that reflected
Art (1970– skepticism, irony, and philosophical critiques.
•Feminist art: This movement arose in an attempt to transform stereotypes and break the
present) model of a male-dominated art history.
•Neo Expressionism: Artists sought to revive original aspects of Expressionism and create
highly textural, expressive, large works.
•Street art: Artists such as Keith Haring, Jean-Michel Basquiat, Barry McGee, Banksy, and
more created graffiti-like art on surfaces in public places like sidewalks, buildings, and
overpasses.
•The Pictures Generation: Artists Cindy Sherman, Louise Lawler, Gary Simmons, and
others who were influenced by Conceptual and Pop art experimented with recognizable
imagery to explore images shaped our perceptions of the world.
•Appropriation art: This movement focused on the use of images in art with little
transformation from their original form.
•Young British Artists (YBA): This group of London artists were notorious for their
willingness to shock audiences through their imagery, and a willingness to push beyond
limits of decency. They’re also known for their zestful, entrepreneurial spirit.
•Digital art: The advent of the camera lent way to this artistic practice that allowed artists to
use the infusion of art and technology to create with mediums like computers, audio and
visual software, sound, and pixels.
The most famous paintings of all time
The most
famous paintings
of all time
1. Leonardo Da Vinci, Mona Lisa, 1503–19
Fernando Amorsolo
https://www.youtube.com/watch?v=8Zp9BmjdDBY
4. POETRY PERFORMANCE
❑Poetry is an art form where the artist expresses his emotions not by using paint, charcoal, or
camera, but expresses them through words.
❑These words are carefully selected to exhibit clarity and beauty and to stimulate strong
emotions of joy, anger, love, and sorrow among others.
❑It uses a word’s emotional, musical, and spatial values that go beyond its literal meaning to
narrate emphasize, argue, or convince.
❑These words combined with movements, tone, volume, and intensity of the delivery add to the
artistic, value of the poem
5. ARCHITECTURE
❑Art is the pursuit and creation of beautiful things while architecture is the making of beautiful
buildings.
❑However, not all building are beautiful because some only embody the functionality they need, but
the structure, lines, forms, and colors are not beautifully expressed.
❑Important elements:
▪Plan
▪Construction
▪Design
❑Buildings should embody these three important elements if they wish to merit the title architecture.
6. DANCE
❑Dance is series of movements that follows the rhythm of the music accompaniment.
❑ Dancing is a creative art form that allows people to freely express themselves.
❑IT HAS NO RULES.
❑ Choreography may seem not to allow this, but in art expression, dancers are not confined to
set steps and rules but are free to create and invent their own movements as longs as they
deem them graceful and beautiful.
7. LITERARY ART
❑Artists who practice literary arts use words to express themselves and communicate emotions
to the readers.
❑Simply becoming a writer does not make one a literary artist.
❑Literary art goes beyond the usual professional, academic, journalistic and other technical
forms of writing.
❑ It focuses on writing using a unique style, not following a specific format or norm.
❑It may include both fiction and non-fiction such as novels, biographies, and poems.
▪Romeo and Juliet – William Shakespeare
▪The Little Prince – Antoine de Saint-Exupery
8. THEATER
❑Theater uses live performers to present accounts or imaginary events before a live audience.
❑Theater art performance usually follows follow a script, though they should not be confused
with literary arts.
❑Like in filmmaking, theater also considers several elements such as acting, gesture, lighting,
sound effects, musical score, scenery and props.
❑Like performance art, theater also is a live performance.
❑ Genres: drama, musical, tragedy, comedy and improvisation
9. APPLIED ARTS
❑Applied arts is incorporating elements of style and design to everyday items with the aim of
increasing their aesthetic value.
❑Artists in this field bring beauty, charm, and comfort into many things that were useful in
everyday life.
❑Industrial design, interior design, fashion design, graphic design
❑ The applied arts are all the arts that apply design and decoration to everyday and essentially
practical objects in order to make them aesthetically pleasing. ... Applied arts largely overlaps
with decorative arts, and the modern making of applied art is usually called design.
Example of Applied Art