Professional Documents
Culture Documents
Business Research Chapter2
Business Research Chapter2
Methods
Adopted From
Fourth Edition
Uma Sekaran
Chapter 2
SCIENTIFIC
INVESTIGATION
After completing this chapter you
would be able to understand:
1. Purposiveness
2. Rigor
3. Testability
4. Replicability
5. Precision and Confidence
6. Objectivity
7. Generalizability
8. Parsimony
Hallmarks of Scientific Research
1. Purposiveness