Statistics for Management

ASSIGNMENT- 2

Under the Guidance of Prof. Seema Sharma

GROUP MEMBERS

Ayushi Gupta – 2021SMF6561

Bhavik Prajapati – 2021SMF6539
Rashmi Rangari – 2021SMF6575
Sanyam Arora – 2021SMF6524
Tavleen Kaur - 2021SMF6526 Date: 26-08-2021
 Rating and Sales Analysis
• Ratings and Sales show a positive

O nline Shop ping Exp e rie nce

relation. Highly rated brands have

A vg C ustom e r rati ng of
higher sales while lower rated
brands have lower sales.
100 4.10

90 • The average rating of online

4.04 4.05
80 4.02 shopping experience is highest for
70 4.00
Godrej followed by Whirlpool
60
Sale (U nits)

3.95 3.95
50
92 Sales (Units) • Kenstar lags behind in over all
3.90 Average of Rating of Online
40 3.88 Shopping Experience ratings and sales
30 56 56 3.85

20
3.80
• The rating of Philips is 2nd lowest
10
16
and Godrej is highest however the
sales (units) of both the brands are
0 3.75
Godrej Kenstar Philips Whirlpool
Brands
equal, this calls for further analysis
 A v g R a ti n g o f O n lin e S h o p p in
Rating and Price Analysis
• Auto front variant has been rated
highest for all the brands followed by
Semi and Auto Top
E x p e r ie m c e

Variant
4.75 • Auto Top despite being more
4.50
4.50
4.25
expensive as compared to Semi,
4.25
4.00 4.00
4.11
3.97 3.98
Auto Front
Auto Top
catches lower rating this reflects that
4.00
3.96
3.75
3.88
3.97 Semi
Semi Automatic model offers great
3.50
3.75
3.63 value for money to the customers
Godrej Kenstar Philips Whirlpool
Brand

• Whirlpool has been ranked high in all

60000 the three variants and has the lowest
50000
50000 45000 prices for almost all the variants. This
37500
40000 Variant indicates that Whirlpool offers good
Average Price

31250
30000
satisfaction at its price levels.
31538 Auto Front
28125 Auto Top
20000 23710
20000
22500 Semi • One reason for Godrej having poor
10000
10500 11026 11472 sales as compared to its ratings can
0
Godrej Kenstar Philips Whirlpool be because of the price which is
Brands highest for Semi and Auto Top
models.
Market Share Analysis

• Whirlpool has the highest total

Auto Front Market Share Semi Auto Market Share
of Brands of Brands sales and highest sales in Semi and
Auto Top variant
8 Godrej 18 Godrej
12
Kenstar 8 Kenstar
• Kenstar has lowest sales in all the
53
Philips
Philips
three variants and lowest total
9 Whirlpool
Whirlpool
sales:
4 39
Kenstar also had the lowest ratings
in Auto Front and Semi Models.
Auto Top Market Share Total Market Share
of Brands of Brands • Majority share of Philips’s sale
come from Semi Model in which
Godrej
56 it  had the Highest Ratings and
Godrej Kenstar
31
26
92 second lower price
Kenstar Philips
Philips 16 Whirlpool
4 Whirlpool
8 56
Regional Sale Analysis • Semi Model sales is highest in all regions
compared to other two models which can be
attributed to the price factor.

• India Mart can bring in more brand aboard

for Semi Automatic model to cater to the
customers

Variant • Chennai has the lowest sales contribution.

India Mart can target Chennai with
marketing campaigns to get more customers

• Auto front model sales are the lowest

among all models. The company survey the
customer regarding problem faced by them
with Auto front model.
 Gender Buying Preference Analysis • Females are the major contributors in
35 the sales of washing machines as
30 compared to males . This can be due to
the fact that women are more indulged
25
in Household chores. Company should
Sale (Units)

20 Gender look for gender specific marketing

F
15
M
techniques
10
5 • Only Auto top variant has Female
contribution almost equal to the Male
0
contribution in terms of sales. 
Brand and Variants

4.80 • Also the rating given by males is

4.60 higher than the females for almost
4.40 every variant. Detailed surveys and
feedbacks should be taken from
Shopping Experience
Avg. Ratng of Online

4.20
Gender
females over their demands from the
4.00
F
M
product and reasons for lack of
3.80
satisfaction.
3.60
3.40
3.20
Brand And Variants
Return Requests Analysis

• Godrej washing machines received

maximum number of return requests as
compared to other brands.

• Maximum returns have been from the Auto

Top category.
Model
• The customer sales feedback should be
analysed to identify possible reasons of
returns especially with Godrej
Brand Regional Sale Analysis

• We can infer that Godrej has the biggest market

share in Delhi only. So, Company needs to find
out whether is it marketing issue or service issue
which leads to less sale in other cities.
Buyer Region

• Kenstar has the lowest market share while

comparing with other companies.

• Phillips has no sale in Chennai region. We need

to analyze probable reasons to leverage
geographical advantage.

• Whirlpool has very low sales in Delhi region

though sales in the other regions are very high.
Whirlpool need to strategize market strategy to
penetrate in Delhi region.
Veda Analysed the data in the below manner using
excel:
• Loading all the data from external source to excel
• Creating Pivot tables for different parameters
• Creating Charts based on the analysed data of Pivot Table
• Using the data from different pivot tables and combining those to draw meaningful
conclusions
• Presenting the conclusions in clear and concise maanner
Veda Can prepare a report in Following manner:

• Report on Sales of various Washing Machine Companies in different regions by which India
Mart can develop a regional strategies to increase revenue and sales (unit)
• Sales of Washing machine of different company and its co-relation with rating to identify
possible areas concerning the customers
• Return request analysis to identify the companies causing maximum returns and identify
possible issues 
• Rating and price analysis report to identify their co-relation for different brands 
• Gender wise sales and rating report to analyze the preference of the customers
Thank you