PRODUCT

FEATURES
PRESENTATION
ANGELI TATIANA QUIROGA GALÁN
WENDY YESENIA CASIANO FUENTES
ESTEFANIA NARVAEZ PATIÑO
FRANK SEBASTIAN ARGUELLO JAIMES
Introduction

 The following presentation is to explain the characteristics of our products, the

design, packaging and label.
PEOPLE TO WHOM THE PRODUCT IS
ADDRESSED
 In our segmentation process, we came to the conclusion that our desserts are
aimed at all kinds of people, any stratum, and any taste, thus being a wide range
of people who can enjoy our products.
PRODUCT FEATURES

 In our small dessert business, we plan to handle different ranges of desserts, from
sweet desserts to light desserts.
 Our desserts will have different flavors and colors. To meet customer
expectations.
BRAND

 For our company to be true, we have to have a brand that identifies us, thus our
company adopted a name, we decided to call it Sweet Home.
 This name is adopted as the main brand of our company.
CONTAINER

 More than a container, it is the presentation packaging of the desserts, it will be a

simple box, depending on the size of the dessert, small, medium and large.
 A good presentation is essential.
PRODUCT LABEL.

 Each of the products will have different caloric values, although we decided to
make an approximate of the two different types of dessert.
CUSTOMER OPINION

 According to the opinions of different clients, the brand that has been created has
a good future if everything is handled correctly.