PRESENTATION ON:

MERI LAPTOP
CORPORATION
17th Aug,2010 , BPSM PRESENTATION

MADE BY :
GROUP 1
(AJAY, ARNAB, DEBOJIT, ANAND, ANJALI & APOORVA)
 MERI Laptop Corp. Company
 Information Technology Corporation
Company based in New-Delhi.
 Develops, sells and supports laptops and
related products and services.
 Founder Institute – MERI
 Reputed technological corporation in India
 Employing more than 1000 employees
 Listed company
 Servings Classes
 Home office/ Consumer class emphasizes
value, performance and expandability.

 These brand include:-

1. High-end luxury laptops – M1
2. High performance laptops – M2
3. High-end design-focus laptops – M3
 Cont.
 MERI’s Business/ Corporate class brands
emphasizes long-life cycles, reliability
and serviceability.

 These brands are:

1. Ozima
2. Studio
 Marketing
 Advertisements have appeared in several
class of media : television, magazines,
internet, catalogs and newspapers.

 Some marketing strategies include :

1. Lowering prices at all times of the year
2. Offering free bonus products
3. Offering free shipping
 Strategic Intent

 Expressed in terms of vision & mission.

 It lays down the framework within which the
company is operating.
 Adopt pre-determined direction
 Attempt to achieve its goal.
 Process of Envisioning
Well-
conceived
Vision

Core Envisioned
Ideology Future

Core Values Long-term goals

Core Purpose Vivid Description of achievement
 Vision Statement

Dedicated to focus our energy and our

commitment on the customer needs and
customer satisfaction. To use world-class
economics to put new and better
technology in the hands of people.
 Mission Statement

MISSION : To be the most successful

company in India at delivering the best
customer service by fulfilling the needs of
customers.
 Elements of Mission
 Highest quality
 Leading technology
 Competitive pricing
 Individual and company accountability
 Best-in-class service and support
 Flexible customization capability
 Superior corporate citizenship
 Financial stability
 SUPERIOR
SERVICE

EASY TO CORE SUPERIOR

USE VALUES SUPPORT

EASY TO
BUY
 USP

LONGER QUALITY OF CUSTOMIZA-

BATTERY WORK BILITY
 Strategic Planning
 Divest, merge and acquire
 Ensure safety and environmental sustainability
 Use of latest technology
 Launching new brands
 Encouraging Culture
THANK YOU!