In psychology, an attitude refers to 

a set of
emotions, beliefs, and behaviors toward a
particular object, person, thing, or event.
Attitudes are often the result of experience
or upbringing, and they can have a powerful
influence over behavior. While attitudes are
enduring, they can also change.
• Cognitive component=Beliefs are the cognitive components
of consumer attitude. Cognitive component of attitude is
associated with the value statement. It consists of values,
belief, ideas and other information that a person may have
faith in.
• Affective component=Affective is the emotive component of
consumer attitude. Affective component of attitude is
associated with individual feelings about another person,
which may be positive, neutral or negative.
• Behavioral component=Intention is the behavioral component of
consumer attitude. Behavioral component of attitude is
associated with the impact of various condition or situations
that lead to person behavior based on cognitive and affective
components.
• Behavior definition is - the way in which someone conducts
oneself or behaves; also : an instance of such behavior.
• Relationship Between Attitude and Behaviour=The
relationship between attitude and behaviour is complex and it is often
difficult to predict one’s attitude from his or her behaviour.
• When attitudes are strong and consistent, that is when the three components
of attitude are clear and stable they better predict behaviour. Weak,
unimportant and ambiguous attitudes are less likely to predict behaviour.
• When one holds a strong attitude or when one is conscious of one’s
attitude, thereby it is also easily recalled and possible to predict behaviour.
When attitudes have been formed through direct experience prediction
of behaviour is more accurate.
•
When one acts under social pressure attitude may be expressed in diverse
ways. An adolescent may not want to smoke or drink because it affects health.
But peer group pressure may force him to drink. Thus his way of thinking is
different from his behaviour. When external influences are minimal then
attitude-behaviour relationship is becomes strong.
• An emotion is a feeling such as happiness, love, fear,
anger, or hatred, which can be caused by the
situation that you are in or the people you are
with. ... Emotion is the part of a person's character
that consists of their feelings, as opposed to their
thoughts.
• MOOD=a temporary state of mind or feeling.
• The Sources of Emotions and Moods=
• 1 Personality= As all individuals, we must have built-in tendencies to
experience certain moods and emotions more frequently than others do.
We also differ in how intensely we experience the same emotion, while
those who are affectively intense, experience good and bad moods and
emotions more deeply.
• 2 Day of the week or time of the day= You will have guessed by now that
people tend to be in their worst moods early in the week and in their best
moods late in the week. Monday morning is therefore not the best time to
reveal bad news or ask someone for a favour.
•
3 Weather=Have you heard of illusory correlation? It is the tendency of
people to associate two events when in reality there is no connection.
Many people think so, but the weather has little influence on our mood.
•
4 Stress can affect our moods and emotions negatively. The effects build
over time and constant levels of stress can worsen our moods and
emotions.
• For most us, social activities increase positive mood and have little effect on
negative mood. Positive mood seeks out social interactions. Physical,
informal and epicurean activities are more strongly related to positive moods
than formal and sedentary events.
• In fact, exercise enhances our positive mood. This is especially good for
depressed people.
•
Negative emotions seem to occur less, as people get older. Highly positive
moods last longer for older individuals while bad moods fade more quickly
than for younger people. Emotional experience improves with age.
• Women are more emotionally expressive than men. They experience them
more intensely and hold onto emotions longer than men. They display more
frequent expressions of positive and negative emotions, except anger. This is
because men are taught to be tough and brave. Women are social and
nurturing, so they show more positive moods.