TYPES OF MILENNIAL IN INDONESIA

SLIDE OUTLINE
• Millenials in Indonesia
• Millennials Type 1 : Adventurer.
• Millennials Type 2 : Socializer.
• Millennials Type 3 : Collaborator.
• Summary.
Millenials in Indonesia
Millennials are most often used to describe a generation that thrives
on instant gratification through technology, spends too much time
on social media and are lazy in the workplace. However in reality it only
represent 1 out of 7 types of all millennials that we identified.
Based on the research from IDN times there are 7 types of millennials
in Indonesian which have distinct values, behaviors, and attitudes.
Millenials Type 1 : Adventurer
This type of Millennials is the one that are commonly found in
Indonesia (19% of the Indonesian Millenials).
Adventurers pursue many interests, hobbies, and areas, and will do the
best to push their passion.
Adventurers define their own success, likes to seek new challenge and
experiences, and may influence others to join their cause.
This type is consisted of 55% Male, and 45 % female.
Millenials Type 2 : Socializer
Based on the survey, it is founded that 14% of the Indonesian Millenials
are socializer.
They are fun, and take social activities such as nongkrong, arisan, and
social gathering.
Socializers maintain a strong sense of social empowerment and they
love to create close bonds among family and friends.
Millenials Type 3 : Collaborator
This type of Millennials is Highly tolerant, full of ideas, and love to
create a great teamwork within the society.
Collaborators will act with creativity, imagination, conviction, and
sensitivity to empower and create balance.
Collaborators want to belong and to be accepted in their community
and they want to contribute and have a positive impact on society.
 Internet Consumptions
Adventurer Socializer Collaborator
• Internet and online • Internet and online • Internet and online
behavior behavior behavior
• 90 % of this type uses • 60 % of this type uses • 77 % of this type uses
internet daily. internet daily internet daily
• 88 % of them uses • 88 % of them uses
• 78 % of them uses
internet for general
internet for general internet for general
surfing.
surfing. surfing.
• The majority of socializer
• The majority of • The majority of types picks watching
adventurer types picks socializer types picks movies (46%) as their
sports (32%) as their watching movies (47%) main hobby, followed by
main hobby. as their main hobby. sports (43%).
• The average time spent • The average time spent • The average time spent
on internet is 3.6 hours on internet is 2.3 hours on internet is 3 hours
Media Consumption
Adventurers Socialist Collaborator
Television 83% 96% 90%
Online Video 60% 21% 46%
Daily Newspaper 39% 22% 41%
Cinema 24% 6% 15%
 Family Decision Maker
48%

47%

47%

46%

46%

45%

45%

44%
Family Decision Maker

Adventurers Socialist Collaborator

Occupation
Adventurer Socializer Collaborator

White Collar Blue Collar White Collar Blue Collar White Collar Blue Collar
Entrepreneur Students Entrepreneur Students Entrepreneur Students
Housewives Others Housewives Others Housewives Others
Conclusion
• What millennials value the most in the workplace are
meaningful work, autonomy, recognition, feedback and
personal development opportunities.
Thank you
RESOURCES