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Stage Gate Process

The stage gate process is a structured approach to managing new product development projects. It breaks the innovation process into stages separated by gates. Each stage involves cross-functional activities to gather information and progress the project. Gates involve assessments to determine if the project should progress further or be terminated. The stages include discovery, scoping, building the business plan, deployment, and post-audit. Gates include idea screening, setting program objectives, approving capital/project, and approving shipment from stock. The stage gate process aims to quickly transform ideas into winning new products.

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328 views14 pages

Stage Gate Process

The stage gate process is a structured approach to managing new product development projects. It breaks the innovation process into stages separated by gates. Each stage involves cross-functional activities to gather information and progress the project. Gates involve assessments to determine if the project should progress further or be terminated. The stages include discovery, scoping, building the business plan, deployment, and post-audit. Gates include idea screening, setting program objectives, approving capital/project, and approving shipment from stock. The stage gate process aims to quickly transform ideas into winning new products.

Uploaded by

anassaleem
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
  • Stage Gate Process Overview
  • Stage Gate Process Details
  • Stages Explanation
  • Gate Processes
  • Stage Descriptions

Stage Gate Process

Stage Gate
It is a value-creating business process and risk model
designed to quickly and profitably transform an
organization's best new ideas into winning new
products. It helps in moving a new product project
from idea to launch. It helps to break innovation
process into set of stages.
Stage Gate-Idea to Launch
Process
Each Stage Followed by gate

Integrated
Analysis;
Activities: An Deliverables: Go/Kill:
Information integrated The result of Results are
gathering analysis of integrated assessed and a
activities by the analysis- decision to
the project activities Input to the invest more is
team by the gate made.
project
team.
•Market Discovery
Stage 0 •Packaging Discovery
•Technology Discovery
Discovery •Legal Discovery
•Operational Discovery

•Market & Consumer Research


Gate 1 Stage 1 •Concept Generation
Idea Definition •Draft of claim
•Design/Engineering expense approval
•Timeline.

•Design/Engineering creation & reviews


•Strategic fit
•Cost Finalized
Gate 2 Stage 2 •Launch and promotions defined
Program Development •Legal reviews
Objective •Product specification
•Prototype creation
•Business plan
•Capital Approval
•Packaging
Gate 3 Stage 3 •Pilot run
Capital/Project Deployment •Launch & promotion created
approval •Purchase orders issued

Gate 4 •Production audit


Ship from •Distribution audit
Stage 4
Stock •Promotional audit
Post Audit
approved
Stages
Stages are the plays where different players perform
different tasks . Each stage is designed to gather
information and undertake tasks needed to progress
the project to the next gate or decision point. Each
stage is cross-functional .Each stage consists of a set of
parallel activities undertaken by people from different
functional areas within the firm.
Gate 1 – Idea
Screening/Discovery
•The initial GO/KILL Decision.
•First but tentative commitment of resources: a
flickering green light.
•Develop a forward plan for Stage 1
Must Meet Criteria for GO: Minimum Market Size, No
Show-Stoppers .Should Meet Criteria : Strategic Fit,
Technical Feasibility, Market Attractiveness,
Competitive advantage.
Stage1 -Scoping
•A preliminary investigation.
•Within one month
•Key Tasks
-Preliminary Market Assessment.
-Preliminary Technical Assessment.
-Preliminary Business Analysis.
Gate Deliverables – Product Description.
Gate 2 – Program
Objectives
•Second Review: Better Information
•Should Meet Criteria : Strategic Fit, Technical
Feasibility, Market Attractiveness, Competitive adv,
Core Competency, Risk/Reward.
Gatekeepers have to take the decision for the
approval of the forward Plan and Resources.
Stage 2 –Build the Business
•Makes or breaks the Project.
•Detailed Investigation.
•The Business Plan/Feasibility
Key Tasks:
-Market Analysis

-Competitive Analysis
-Voice of Customer
-Concept Test
-Technical: Proof of feasibility
-Production/operations
-Legal
-Management
-Financial
Gate 3 – Capital/Project
approval
•The money Gate . Opens the door to full scale
development & heavy commitment.
Must have:
•Complete plan.
•Defined product.
•Full financial review.
Stage 3 –Deployment
Implementation of Development Plan.
•Develop the product as per definition.
•Undertake in-house product testing (lab, alpha).
•Conduct limited customer test via “show & tell”.
•Develop manufacturing (operations) process.
•Develop detailed Test Plans.
•Develop Launch Plans .
•Detailed Market Launch Plan.
•Production/Operations & Quality
Assurance plans.
Gate 4 – Ship from stock
approved
•The final gate in which the approval for final
shipment is done.
Stage 4 – Post audit
Following activities are done in this stage.
•First production run.
•Manufacturing and supplier audit.
•Final gate in which the approval for final shipment
is done.

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