Professional Documents
Culture Documents
1) Overview
2) Basic Concept
Fig. 19.1
Factor 2
Football Baseball
Evening at home
Factor 1
Go to a party
Home is best place
Plays
Movies
Factor Analysis Model
Each variable is expressed as a linear combination of factors.
The factors are some common factors plus a unique factor. The
factor model is represented as:
Poor Excellent
Conducting Factor Analysis
Fig. 19.2
Problem formulation
Rotation of Factors
Interpretation of Factors
Calculation of
Factor Scores
Bartlett’s Test
Apprx. chi-square=111.3, df=15, significance=0.00
Kaiser-Meyer-Olkin msa=0.660
Communalities
Variables Initial Extraction
V1 1.000 0.926
V2 1.000 0.723
V3 1.000 0.894
V4 1.000 0.739
V5 1.000 0.878
V6 1.000 0.790
2.5
2.0
Eigenvalue
1.5
1.0
0.5
0.0
1 2 3 4 5 6
Component Number
Factor Matrix Before and After Rotation
Fig. 19.4
Factors Factors
Variables 1 2 Variables 1 2
1 X 1 X
2 X X 2 X
3 X 3 X
4 X X 4 X
5 X X 5 X
6 X 6 X
(a) (b)
High Loadings High Loadings
Before Rotation After Rotation
Factor Loading Plot
Fig. 19.5
Rotated Component Matrix
Rotated Space 1 2
1.0 V4
V6
V2
V1 0.962 -2.66E-02
0.5
V2 -5.72E-02 0.848
Component 2
V1
0.0 V3 0.934 -0.146
V5 V3
V4 -9.83E-02 0.854
-0.5
V5 -0.933 -8.40E-02
V6 8.337E-02 0.885
-1.0
-1.0 -0.5 0.0 0.5 1.0
Component 1