SPEAKING 1

Universidad de Antioquia
Business English 5
Brands
 Table of contents

01 02
Problem Market Analysis and Target
Find a TV or radio commercial which Analyze if this commercial really
can be improved or redone appeals customers

03
Our process
Find ways to improve it or make it
better
 Problem
01 Find a TV or radio commercial
which can be improved or redone
Understanding the problem

Find a TV, radio, social network,

sign, advertisement that you
consider it is not effective to
catch people´s attention and
therefore, it does not increase
sales
 Market Analysis
and Target
02 Analyze if this commercial really
appeals customers
 Market Analysis
Analyze who their main
competitors are
25%
Mercury
75% What the main problems
are in the advertising or
Jupiter even if the brand has
some
35%
Venus Explore other advertising
strategies
 03
Our process
Find ways to improve it or make it better
 Task
Max 3 students. Once you have analyzed all the
information, you will give a short presentation or
exposition of the renewed brand of maximum 10 minutes
per group. Remember:

● Prepare a PPT (or similar) with all details.

● Introduce yourselves.

● Competitors

● Tell what´s wrong with the advertising or brand.

● Changes made to be more effective.

● Other advertising methods

 Task
Take into account:

● Correct use of structures seen in class (Present

simple and Progressive).

● Vocabulary used in unit 1 brands.

● Prounuciation of all business terms and others.

● Not to read from scripts

● Questions will be asked.

● Camera must be on.

Always expect to do a
great job
Thanks!
Does anyone have any questions?
addyouremail@freepik.com
+91 620 421 838
yourcompany.com

Please keep this slide for attribution

CREDITS: This presentation template was

created by Slidesgo, including icons by
Flaticon, infographics & images by Freepik