Globalization and Global Village

Globalization
- the process of bringing people
together and making them interact and
exchange ideas across traditional borders
(Nowaczyk, 2017)
Globalization
- the increasing economic , political,
and cultural integration and
interdependence of diverse cultures
(Gamble and Gamble, 2013)
- One world interconnected by
an electronic nervous
system
(McLuhan, 1962)
 Flattening of the World

- a surprising and lightning-quick

convergence of technologies allows
individuals to communicate “from anywhere
to anywhere,” collaborating and competing
for the first time on a level-playing field
(Downing, 2000)
 It is achieved through globalized trade,
outsourcing, supply chaining and political
liberalization.
 Culture

- the learned and shared behavior of a

community of interacting human beings
(Useem and Useem, 1963)
 - learned set of shared interpretations
about beliefs, values, and norms that affect
the behaviors of a relatively large group of
people (Lustig and Koester, 2003.
 Characteristics of Culture

1. Cultures are learned, not innate.

1.Cultures are learned, not innate.
2.Cultures are shared.
1.Cultures are learned, not innate.
2.Cultures are shared.
3.Cultures are multi-faceted.
1.Cultures are learned, not innate.
2.Cultures are shared.
3.Cultures are multi-faceted.
4.Cultures are dynamic.
1.Cultures are learned, not innate.
2.Cultures are shared.
3.Cultures are multi-faceted.
4.Cultures are dynamic.
5. Cultures are overlapping.
 Four Common Stages of Cultural
Adjustment
STAGE 1: “The Honeymoon”—
Initial Euphoria/Excitement
STAGE 2: “Culture Shock”—
Irritation/Hostility
STAGE 3: Gradual Adjustment, Humor, and
Perspective

You are becoming more familiar with

the new culture and its “logic” and values.
Cultural cues become easier to read.
STAGE 4: “Feeling at Home”—Adaptation
and Biculturalism

- The “new” culture is no longer new;

instead, the “foreign” country you live in
now feels like another home