CASE 3 - TOMTOM CUSTOMER

RELATIONSHIP
VISHAKHA RAI (3052253)
 LEADING PRECISE GEOLOCATION
TECHNOLOGY COMPANY

FOUNDED IN AMSTERDAM
COMPANY
OVERVIEW SOLVE THE WORLD’S MOBILITY
CHALLENGES

CASE TALKS ABOUT THE NEW

MARKETING CHALLENGES
MARKETING CHALLENGES

MONITORING MISCALCULATIO UNCERTAINTY INABILITY TO COMPETENCY TECHNOLOGY

PERFORMANCE N OF A ABOUT THE WORK WITH AND RECRUITING AND CUSTOMER
LOCATIONS RISK FUTURE AND COMPANIES AND THE RIGHT SERVICE
PROFILE. FINANCIAL INCREASED TALENT.
MANAGEMENT COST
VALUE OF USING CUSTOMER PROFILING
TOOL

DEFINE A CLEAR SET OF MESSAGES AND IMAGERY OF SPECIFIC

CUSTOMER EXPERIENCE AND BOOST MARKETING EFFICIENCY AND
EFFECTIVENESS.

CAN BUILD CUSTOMERS LOYALTY

CUSTOMER ENGAGEMENT
STRATEGY FOR TOMTOM
GRAB THEIR ATTENTION WITH
EXCITING LABORED MESSAGES.

INTEGRATE WITH MAJOR

MARKETING APP

SCHEDULE VISITORS REPORT

TO SAVE TIME

TO GET NEW CUSTOMERS BENEFITS OF

TO OPTIMIZE CONVERSION RATE INVESTING IN
TO KNOW WHICH PRODUCTS ARE MORE SUCCESSFUL FUTURE
BETTER GROWTH AND EASIER TO SET NEW GOALS CUSTOMER
POSITIVE WORD OF MOUTH MARKETING RELATIONSHIP
IMPROVED BRANDING AND CUSTOMER
RELATIONSHIPS.
THANK YOU