Professional Documents
Culture Documents
COMMUNICATION (Emailing, Telephoning and Advertisement)
COMMUNICATION (Emailing, Telephoning and Advertisement)
- Subject
The subject is the first piece of information that the recipients of an email see, and if it’s written
incorrectly or unclearly, it could push the reader to delete it without even opening it! So it’s important to
give a clear and precise message, right from the start, indicating the content or reason for writing in two
or three words that grabs the attention of the recipient.
- Style
Unlike many other languages which require long complex sentences in a formal written context, English
is very concise and favors short sentences and a simple structure. Make sure you break up the text into
two or three paragraphs – this enables the reader to quickly see the key points.
- Courtesy formulas
When you write an email in English, you’re not only using another language but you’re also entering
another culture with different habits. The Anglo-Saxons in general pay a lot of attention to forms of
courtesy and gratitude, therefore never forget to add them.
- Check the email
Never send an email in English without having re-read what you wrote. Grammatical or typing mistakes
are very common even in your own language, so in English you can make errors much more easily.
Double-checking what you’ve written is a simple step to take that can prevent you from appearing
unprofessional and above all careless.
- Signature
Be sure to have set your emails to end with all the important information about you, including:
• name and surname
• job title
• relative details about your company (name, address..)
• link to the company website
The format of a formal email in English
- Introduction
Depending on the type of relationship you have with the person you’re writing to, there are different
ways of starting an email, but any email should always start with a greeting. In our specific case being
formal, the most appropriate options are:
• Dear Mr/Mrs/Ms (surname of the recipient, e.g. Mr Black)
• Dear Sir/Madam (if you don’t know the name of the recipient) or more generally ‘To whom it may
concern’
After the initial greeting you need an introductory sentence that indicates clearly the reason for writing
and is consistent with the subject of the email. Introduce yourself briefly (long texts often discourage
people from reading them), then follow on with:
• I am writing with regard to… (email subject)
• I am writing in connection with… (email subject)
• I am writing in reference to…
If you’re writing an email to send information, you can start with one of the following sentences:
• I am writing to let you know…
• I am delighted to tell you… (if you’re communicating good news)
• I regret to inform you that… (if you’re communicating bad news)
There are no conventional formulas for writing the body of the text because this varies according to the
function of what you need to communicate. It’s useful to prepare an initial draft and then proceed with
any corrections.
The general rules are that the text should be divided into short paragraphs that avoid abbreviations and
acronyms, both of which you can use, on the contrary, when you write an informal email to family and
friends.
Based on the type of message you’re sending, there are various ways to write a final invitation before
ending the email, such as:
• I look forward to hearing from you soon
• Thank you in advance
• For further information, please do not hesitate to contact me
• Please let me know if you have any questions
• Thanks for your attention
- Conclusion
Dear Mr Pascal,
We regret to inform you that we will not be able to respect the deadline previously agreed for the
delivery of your order. Our supplier has warned us today that they are experiencing supply problems,
which will result in a delay in our production chain. We count on your understanding and thank you for
your patience.
Best regards,
…
Example 2: Replying to a job advertisement
Dear Sir/Madam,
With reference to your job ad in xxx, I would like to submit my application for the position of Web
Content Editor in your company.
I graduated in Communication Sciences at the University of xxx and worked for several years in a
Digital Agency as Content Specialist. I believe my skills and experience are in line with the
requirements for the job position. I will be glad to introduce myself in an interview, that will allow you
to better evaluate my possible recruitment.
Please find attached a copy of my resume. I look forward to hearing from you.
Yours faithfully,
…
Making and Answering Telephone Call
1. Prepare
Take a moment to prepare before you pick up the phone. Write down the key points you need to
cover during the conversation, as well as any questions you need to ask. This will also serve as
an outline to help guide you through the call while maintaining control of the conversation. If
possible, be close to a computer with Internet connection so that you can access your company's
website or locate information quickly.
2. Identify Yourself
Always identify yourself to the party that answers the phone. To sound as professional as
possible, give your first and last name as well as your title if applicable. If your call will be
lengthy and you sense that the person you're calling is pressed for time or otherwise distracted,
try to set a better time when you can call back.
Making and Answering Telephone Call
3. Identify Purpose
You can exchange pleasantries, such as a brief "How are you today?," but don't get involved in
an extended conversation about sports or the weather, as this can serve as a distraction from the
purpose of your call. State the purpose politely and directly, such as, "I received your email this
morning and I'm calling to follow up."
5. Review Call
Before hanging up, review what was accomplished during the call with the other party and be
sure you both agree on what should happen next. If additional communication is required, set up
a specific day and time for a follow-up phone call or other method of communication such as
email. Always part on a pleasant note, even if the end result of the call is that a business
relationship won't occur or continue at present. You may want to revisit the relationship at some
point in the future.
Making and Answering Telephone Call
Advertising objectives should always be in line with promotional and marketing objectives, as
well as the business strategy or mission of the organization. Group advertising objectives fall
into three categories:
1. To Inform
2. To Persuade
3. To Remind
Advertisement
Functions/purposes:
– To advertise : Untuk mengiklankan
– To offer : Untuk menawarkan
– To promote : Untuk mempromosikan
– To attract people to… : Untuk menarik orang supaya….
– To persuade people to… : Untuk merayu orang supaya…
– To make people interested in : Untuk membuat orang tertarik
Advertisement
A. Informative Advertising
Informative advertising is often used when launching a new product, or for an updated or re-
launched product. The objective is to develop initial demand for a good, service, organization, or
cause. It is used when a new product is put on the market on when an old product has been re-
launched or updated.
Advertisement
Example:
Advertisement
B. Persuasive Advertisement
Marketers use persuasive advertising to increase the demand for an existing good, service, or
organization. The idea is persuade a target audience to change brands, buy their product, and
develop customer loyalty. After the purchase, the quality of the product will dictate whether or
not the customer will remain loyal or return to the previous brand.
Advertisement
Example:
Advertisement
C. Reminder Advertisement
Reminder advertising reinforces previous promotional information. The name of the product,
testimonials of past customers, public response, and sales techniques are repeated in the hopes of
reminding past customers and garnering new ones. It is used to keep the public interested in, and
aware of, a well-established product that is most likely at the end of the product life cycle.
Advertisement
Example:
References
https://www.wallstreetenglish.com/blog/how-to-write-formal-emails-in-english/
https://englishlive.ef.com/blog/career-english/write-perfect-professional-email-english-5-st
eps
/
https://smallbusiness.chron.com/steps-making-business-telephone-call-218.html
https://www.thebalancesmb.com/how-to-answer-the-phone-properly-2947153
https://www.wikihow.com/Answer-the-Phone-Politely
http://it-teachingmedia.blogspot.com/2017/07/advertisement-material-for-junior-high.html