Multicultaralism Of

Mcdonald’s

MAN 2217 – Teamwork & Diversity Management

2nd year 2nd semester
Group Assignment
Group No 01
 Group Members
W.M.M.N.K.Weerakoon NAW/MG/2019/F/0001
G.J.Reihana NAW/MG/2019/F/0006
G.A.H.S.Wijekumara NAW/MG/2019/F/0007
R.M.Vidana Arachchi NAW/MG/2019/F/0008
S.L.Ragavendra NAW/MG/2019/F/0012
B.M.I.L.Gunarathna NAW/MG/2019/F/0013
P.A.D.D.Sewwandi NAW/MG/2019/F/0014
 Content
1. Multinational Organization
2. Characteristic of Multinational Organization
3. Multinational organization VS Normal Organization
4. McDonald’s organization introduction
5. Culture of McDonald’s
6. Does McDonald’s promote cultural diversity?
7. Multiculturalism of McDonald’s
8. Three factors that have led to success for McDonald’s diversity efforts
9. Objectives of McDonald’s
10. Advantages of McDonald’s gained through the cultural diversity
11. Disadvantages of McDonald’s gained through the cultural diversity
 Multinational Organization

 A Multinational company is a corporate organization that owns or

controls the production of goods or services in at least one country
other than its home country.

 The Multinational organization is a business organization whose

activities are located in more than two countries and is the
organizational form that defines foreign direct investment.

 This form consists of a country location where the firm is

incorporated and of the establishment of branches or subsidiaries
in foreign countries
 Characteristic of Multinational
Organization

 Very high assets and turnover

 Network of branches
 Control
 Continued growth
 Sophisticated technology
 Right skills
 Forceful marketing and advertising
 Good quality products
Multinational organization vs Normal
Organization
Multinational Organization
Multinational organization has in two or
more countries.
Multinational corporations commonly have
strengths in distribution , efficiency and
mass marketing…
They to use a universal business and
marketing approach to customize offerings
to each country
Multinational companies have to figure out
how to implement HR systems and
cultures, while maintaining a unified
company environment.
Ex: Mc.donalds ,Coca cola ,Apple
Normal Organization
Normal organization is operate on a much
smaller, local scale, often in a given city, territory
state or region in a country.
Normal organization usually emphasize local
market strengths and connections with
community.
Small business have , less money and resources
to allocate to certain activities , such as
marketing
Small company have a smaller employee base.
This allows for easier development of a certain
work culture and an intimate workplace.
Ex: Malliban biscuits , people’s bank
McDonald’s organization introduction

 McDonald’s is the world’s leading food service retailer with more than
30,000 restaurants in 119 countries serving 47 million customers each
day.
 The business began in 1940, with a restaurant opened by brothers DICK
and MAC MCDONALD in san Bernardino, California.
 The present corporation dates its founding to the opening of a
franchised restaurant by RAY KROC , in des Plaines, Illinois on April
15,1955.
 McDonald’ id the largest franchise corporations in the world.
 MC Donald’s organisation
introduction cont…

 This factor alone makes the company a multinational corporation with many
locations
 While McDonald's is known for its one dollar burgers and crisp French fries,
the company often Has to adapt to its surroundings and to the cultural of the
country in which it is doing business
 At that time , the franchise was yielding more effective results than various
other McDonald restaurants throughout the world.
 After reaching this point McDonald's partnered with the Andolu group and
decide to open additional restaurants throughout the country
 Culture of McDonald’s

 Shared value system and maintains standardized to ensure same quality and
reduction.
 To be the best employer.
 Franchise, or as corporate itself.
 Does McDonald’s promote cultural
diversity?
 Fostering diversity among its three “legs” – employees, franchisees and
suppliers.
 The company has earned recognition.
 The Company launched its global women’s initiative.
 The goal move from awareness to action, see our differences as strengths,
respecting and valuing all cultures on both sides of the counter around the
globe.
 Focus on cultivating relationship accountability ,respect and the
opportunity to succeed.
 Multiculturalism of McDonald’s
 A comforting, familiar experience everywhere.
 Americanization or westernization of the world.
 Started shutting shop.
 Multiculturalism is bound to survive.
 More or less coexisted.
Three factors that have led to success
for McDonald’s diversity efforts,
 Leadership suppoer and accountability
 Diversity education
 Employee business networks
 Objectives of McDonald’s

 To serve good food in a friendly and fun environment

 To be a socially responsible company
 To provide good returns to its shareholders
 To provide food with a high standard
 To give a quick service and value for money
 Advantages of McDonald’s gained
through the cultural diversity

 Increased creativity & idea

 Encouraged wider range of skills
 Improve customer service
 Improved cultural awareness & Globalization
 Increase your company relations
 Improve language skills
 Improve knowledge
Cultural awareness & Globalization
 Disadvantages of McDonald’s gained
through the cultural diversity

 Cooking with different meats

 Religious beliefs
 Some people are not accustomed to western food
 Age
 Conflicts among the employees
 Local food
 Food is expensive
 Conclusion

 Mcdonald’s has strong corporate values and the industry where it is operating
is highly competitive.
 To maintain the customer value and satisfaction it must improve on the
products they are offering
 Mcdonald’s should initiate with new product line or new items in the menu so
customers are not bored with same items and also maintain the quality of the
products it has been serving.