A QUICK QUIZ TO UNDERSTAND THE KEY CBB

CONCEPTS

CBB 2021
Q1

Robert Jr an American, found that he had many

issues working down in Africa, a country he
considered far inferior. He was essentially
------------------in his approach
Q2

When asked to describe Indians, Peter said that they

oiled their hair, were dark brown skinned and arrived
pretty late to meetings. He essentially viewed the
………………………..side of the Indian culture
Q3

Two main approaches to analysing culture

and communication are
…………………………. and
…………………………….
Q4

Avantika, a north Indian by birth found easy to adapt

to south India-the language food and customs. In fact
she could adjust anywhere. You could say she was
…………………….. in her approach
Q5

Language determines your thoughts,

beliefs and attitude, so stated the
…………………………
Q6

Germany, China, Arab nations are

espousing Leitkulture or the
……………………………………
Q7

India is a…………… ……………… in

contrast to the USA which is a melting pot
of cultures
Q8

The U-curve framework of ……………

…………………… is attributed to the work of
Oberg,1960
Q9

Noruba is a …………….
………..of Nigerian culture.
Q10

Amy visited Dubai on business and was perplexed to find

the manager (an Arab) there standing very close to her. She
suspected that he had some ‘cheap’ motives (Arabs
according to her were a laviscious lot to be avoided) and
decided to complain once she returned to England. She
was …………. against the Arabs
Q11

Deborah nodded kindly whenever the Ethiopian student asked a

question in her class. “Poor things!”, she thought, “ all her life
she’s lived in an extinct tribal set up!” She spoke to the student
very kindly and slowly to help her to understand better. Deborah
…………………….. the student’s entity by using……………..
language leading to ……........ …………
Q12

Mathew, visiting Thailand for finalising a business deal,

disclosed full information about the deal to the two Thais, but
did not get a clear reply. Language was certainly an issue, but
understanding how the Thais operated was not very clear to
him. He could have approached a Thai native to help him out.
You could say that he ignored the ………………….
……………of dealing
Q13

Andre felt offended when he heard the three Americans in the

team laugh and joke loudly, 'Yo Bro, pass me the bag of chips
and keep that mobile flashlight off, babes !”. Andre
wondered, “was this a way to talk”...? Team meetings ought
to be serious and business-like.” Andre could not understand
that the Americans were ……………. ……………….
Q14

The Palestine government representative responded

positively to the Indian Government representative
call for withdrawal of support to Pakistan. You could
say he was sensitive to the Indian government’s
point of view. He demonstrated ……………..
Q15

Kavita found the moral code strange in this country.

She took recourse to her values and upbringing to
defend her choice of lifestyle. Values and upbringing
in her case was used as a ……………………
………………………….
Q16

Chris views email as a more casual form of communication -

you might send over five emails back and forth before you
complete a conversation or answer the right questions- but was
irritated at not getting a quick response from Nyugen Liu a team
member at Indonesia which left him waiting for days at a
stretch! These foreigners !! (he fumed). Chris
……………………. his counterpart
Q17

People do not really have fixed identities. It

varies from their culture of origin. We need to
understand , therefore, their
…………………………. and build
……………….descriptions
TERMS TO REMEMBER
Cognitive
organisation
◼Cognitive
Culture shock ◼ Head

◼Cultural intelligence Frontstage ◼ Middle

TING
◼Cultural resource Multiculturalist ◼ Middle culture
Anthropological ◼ Multifacetedness
Intrapersonal
◼Culturism Interpersonal ◼ Non-essentialist
Regiocentric ◼ Otherised
◼Culturist Ethnocentric
Sapir-Whorf hypothesis ◼ Otherising/Otherisation
Interpersonal
◼Dual citizen French and Bell ◼ Physical,
relations ◼ Prejudiced
◼Ethnocentric Ting-Toomey
Undivided attention ◼ Stereotyping

◼Emotional Eyes ◼ Thick

Lead culture
Onion effect ◼ Undeveloped
◼Emotional Intelligence Interactive ◼ Reduced
Cold War
◼False sharing Edward Hall ◼ Regiocentric

Ears Linguistic ◼  

Polycentric Sub-culture
Salad bowl Spatial