Local and Global

Communication in Multicultural
Settings
Ice Break
Directions:

1.Take a look at these photos.

2.Write a short and simple
caption for each.
New York
China
Australia
Brazil
Multicultural
Awareness:
Appreciating
the Beauty of
Diversity
Globalization
● It is irreversible.
● It encourages cultural
adaptation.
Cultural Adaptation
● It is the process of getting ● It may lessen that
immersed in a culture authentic feel and
outside of one’s own. uniqueness that a culture
● There is a growing has.
concern that it might
eventually cause the
extinction of some
cultures.
 Bigotry

Culture Shock

Cultural Adaptation

Cultural
Imperialism
IF we learn how to communicate value and
respect for such diversity:
● There will be less ● We can achieve peace
discrimination and unity
● There will be no victims ● We can preserve and
of abuse protect human life
● There will be no
senseless violence and
killings
 Cultural
Distance: The
Universals or
“Everybody
Has It!”
Cultural Universals
● The elements that all ★ Family units /
structures
★ Clothing and
shelter
cultures share.
● It is based on basic ★ Customs, rituals,
traditions
★ Music

human survival.
★ Life cycles ★ Religion
● We will realize that
★ languages ★ Food
every culture is linked
★ Personal names ★ Roles and
in a number of ways. interpersonal
relationships

★ Humor ★ Discipline
 Cultural
Distance: The
Differences or
“We Don’t
Have It Here!”
Cultural Differences ● The prominent
contributor in
● The way people
miscommunication and
express their cultural
disagreement
identity and interpret
those of others ● Can lead to
miscalculated actions
among communicators
● Can create some
serious problems
● Customs
● Rituals
● Traditions
● Beliefs
● Language
● Music
● Religion
● Food
Cultural Differences
● These make every ● Be willing to
culture unique. acknowledge that there
are indeed differences.
No culture is
● Failure to see these
superior over differences often leads
the other! to culture shock.
❏ Which experience
tested your “patience”
dealing with people
who showed unique
cultural practices,
habits and
perceptions?

❏ How did you deal with

them?