SCAMPER

PREPARED BY: ESTHER NG E-JO

 Table of contents

01 02
Introduction Product

03 04
Explanation Conclusion
 01
INTRODUCTIO
N
What is SCAMPER?
 Introduction
SCAMPER was proposed by Alex
Faickney Osborn in 1953, and was
further developed by Bob Eberle in
1971 in his book; SCAMPER: Games for
Imagination Development.
 SCAMPER is an acronym formed
from the abbreviation of: Substitute,
Combine, Adapt, Modify, Eliminate,
and Reverse. SCAMPER is a lateral
thinking technique which challenges
the status quo and helps you explore
new possibilities.
 How is SCAMPER method useful?
SCAMPER helps to:

Devolop Explore
Guide ideas
creative ideas from
towards
thinking different
innovation
skills perspectives
 02
PRODUCT
What are examples of
products that use the
SCAMPER method?
ORANGE
JUICE
CONCENTRAT
EConsider orange juice
concentrate as the product we
are going to innovate and
imporve using the SCAMPER
method.
 03
EXPLANATION
How does this product
uses the SCAMPER
method?
 S-SUBSTITUDE
SHAPE
The container of the
orange juice concentrate
can be substitude from
rectangle to circle.
FORM
Liquid-form condensate
can be substitude by
powder form or cube
form.
PROCESS
Squeezing orange juices to
make juice can be substitude
by putting cubes in water.
PACKAGING
We can substitude the external
packaging and internal form to
make it creative and looks
more ike an orange.
 C-COMBINE
MEDIUMS
Powder and cream form can be combines to
form a mixture with a more creamy texture by
adding water with another ingredient.

MATERIALS
Orange can be combine with other flavours
such as soda-drinks, chocolate, cock-tail and
other fruits or vegetables.
 A- ADAPT
What kind of Marketing or Selling Technique be adapted?
 Use effective up-sell and cross-sell
 Provide free samples to selected audience at chosen places
 A Vending machine at a public place dispensing shareable product,
dispense orange concentrate which people can share
 Use small packaging when people only need less
 M-MODIFY

Size of the container can Color Internsity can be

be enlarge according to modified according to
different products or
the sugar content of the
flavours.
product.
The outertemplate
CREDITS: This presentation shape can be
was created by Slidesgo,
including icons by Flaticon,
modified infographics
to have& images by Freepik
emotion such as a smile.
P-PUT TO OTHER USES
 E-ELIMINATE
What can be Eliminated?Can we eliminate the centre portion of proposed
packaging?
The centre portion and the sperical shape of the proposed packaging
can be eliminated since it is bulkier in size.
 R-REARRANGE
SPEED
The speed of the cube’s solubility can be
rearranged. The concentrate cubes can be
made into Slow Soluble orange slice, or Fast-
soluble Orange slice according to customer’s
choice.
 04
COCLUSION
 CONCLUSIO
N
We can apply all SCAMPER techniques
in every stage of a problem definition.
SCAMPER questions is very useful and
can be asked in every sub-stage to
generate divergent ideas and select
relevant ones.
THANK
YOU!