Professional Documents
Culture Documents
Star Alliance
Sky Team
Oneworld
enables some of the operations of the company to be marketed with one identity
Benefit:
1. An expanded network
2. Enhanced sales oppurtunity
3. Optimized revenues
4. More fully utilized resources to provide a total journey experience its
customers
Marketing vs Operating
Ticket vs Aircraft
level.
The three largest passenger alliances are the Star Alliance, SkyTeam and
Oneworld.
1. Emerald
Oneworld 2. Sapphire
3. Ruby
With you in mind
Star Alliance Member
UPGRADE SEAT
TICKET RESERVATION
LOUNGE MILES
PRIORITY BOARDING
CHECKIN PRIORITY
BAGGAGE
PRIORITY
With you in mind
CABIN CLASS