Analisis Manajemen Pemasaran Telur Ayam Di Ud Sari

Karya Desa Babahan, Kecamatan Penebel, kabupaten

Tabanan

OLEH :
Kadek Bagus Putra Permana / 1915744084
I Komang Gede Wawan Dharmawan / 1915744049
Dewa Made Wendi Juni Suputra / 1915744169
I Putu Aldi Geraldi Sugiyantara / 1915744144

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 Metode Penelitian
Waktu dan lokasi penelitian
01 November sampai Desember 2019. tempat penelitian
adalah UD Sari Karya di Desa Babahan, Kecamatan
Penebel, Kabupaten Tabanan.

02 Teknik Pengambilan Sampel

Menggunakan metode Judgment Sampling.
 Teknik Analisis Data

Analisis Margin Pemasaran

01 Mp = Pr-Pf

Analisis Share Harga yang Diterima

Peternak
02 SPF = (Pf/Pr) x 100%

Analisis Share Biaya Pemasaran dan

Share Keuntungan Lembaga
03 Pemasaran.

Ski = (Ki) / (Pr-Pf) x 100%

Sbi = (Bi) / (Pr-Pf) x 100%
FUNGSI PEMASARAN

Fungsi – fungsi pemasaran dilakukan

oleh Lembaga Lembaga pemasaran
yang terlibat didalamnya. Tidak semua
jenis fungsi pemasaran dilakukan oleh
Lembaga pemasaran.

= melaksanakan fungsi tersebut

- = tidak melaksanakan fungsi

tersebut
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Saluran Pemasaran

Saluran pemasaran 1

Saluran pemasaran 2

Saluran pemasaran 3
Saluran Pemasaran 1

produsen

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