Nokia – Mobile Phones

 History
 Products
 Staff
 Sales/ costs/ profit
 Staff reduction
 Statements
 The History of Nokia
 History
 Products
1865 - 2008
 Staff
 Sales/ costs/
profit
 Staff
reduction
 statements
 How it all began – the birth of Nokia
 History  Nokia started by making paper – the original
 Products
communications technology
 The history of Nokia goes back to 1865. That was
 Staff
 Sales/ when Fredrik Idestam built a wood pulp mill on the
costs/ banks of the Tammerkoski rapids, in southern
profit Finland. A few years later, he built a second mill by
 Staff the Nokianvirta river – the place that gave Nokia
reduction its name.
 A mining engineer by trade, Idestam brought a new,
 statements
cheaper paper manufacturing process to Finland
from Germany.
 Nokia Ab added electricity generation to its

business activities in 1902

 From paper mill to mobile phones
 History
 Products  1898: Finnish Rubber Works founded
 Staff Arvid Wickström founds Finnish Rubber Works,
 Sales/ which will later become Nokia's rubber business.
costs/  1912: Finnish Cable Works founded

profit Eduard Polón starts Finnish Cable Works, the

 Staff foundation of Nokia's cable and electronics
reduction businesses.
 statements  1967: The merger

Nokia Ab, Finnish Rubber Works and Finnish Cable

works formally merge to create Nokia Corporation.
 From paper mill to
mobile phones
 History  1981: The mobile era begins
 Products
Nordic Mobile Telephone (NMT), the first international
 Staff mobile phone network, is built.
 Sales/  1982: Nokia makes its first digital telephone switch
costs/
profit The Nokia DX200, the company’s first digital telephone
switch, goes into operation.
 Staff
 1984: Mobira Talkman launched
reduction
 statements Nokia launches the Mobira Talkman portable phone.
 1998: Nokia leads the world

Nokia becomes the world leader in mobile phones

 Nokia’s story continues with 3G, mobile multiplayer
gaming, multimedia devices...
 Product development
 History Year Model Function
 Products 1992 Nokia 1011 the first digital portable mobile phone with GSM-
network.
 Staff 1994 Nokia 2100 the first digital portable mobile phone
 Sales/ with support for data, fax and SMS and colourcover
costs/ 1997 Nokia 9000 Communicator, the first All-in-one mobile phone, with
profit fax, calendar, E-Mail and internet
 Staff 1998 Nokia 5100 the first mobilephone with from user convertible
Covern.
reduction
1999 Nokia 6185 the first Tri-Mode-/Dualband-Phone for CDMA-Netze
 statements
Nokia 8310 the first GPRS-Mobilephone and the first Mobilephone
with integrated UKW-radio from Nokia.
2001 Nokia 7650 the first Nokia Imaging Phone with integrated
digitalcamera and MMS-features
2004 Nokia 7700 first apparat with colour-touchscreen, pen control and
all around mobile alternative connections
 Number of employees
 History
 Products
 Staff
 Sales/
costs/
profit
 Staff
reduction
 Statements
Employees of the single departments
Employees in the different countries
 Sales
 History
 Products
 Staff
 Sales/
costs/
profit
 Staff
reduction
 statements
 Sales by market area 2007
 History
 Products
 Staff
 Sales/
costs/
profit
 Staff
reduction
 statements
Profit and Cost of Nokia
 Discharge of employees by Nokia
 History
Reasons:
 Products
 The production in a foreign country is
 Staff
 Sales/ cheaper than in Germany
costs/
profit
 Staff
 The employees work for less money
reduction
 statements   The bosses of nokia want to increase
the profit
 Negative effects
worldwide reduction of employees
 History
 Products
9000 of employees in Germany
reduction
 Staff
 Sales/ 2300

costs/
profit
 Staff reduction 10700

51000
 statements
 Reduction of approx. 2.300
jobs in Germany 
 growing unemployment in
Germany
What do people think about Nokia?
 History
 Products • „The sale of Nokia
 Staff mobile phones
 Sales/ should be forbidden!“
costs/
profit
 Staff reduction
• „In the future I will check my
 statements buying behaviour more than before!“

• „Nokia mobile phones still are the

best mobiles on the international
market.“