FACILITATOR:

MR. FARRUKH MIAN

STRATEGIC MANAGEMENT
DADABHOY INSTITUTE OF HIGHER EDUCATION

SALMAN SIDDIQ
MBA-III(EVE)
DIHE
 Case study
On
My Super Store
 INTRODUCTION

My Super Store was developed in 2006, located at Park

Towers, Clifton. In starting, it’s developed in mind as
Grocery Store, but afterward according to modern era and
demands it converted into Super Market. After couple of
successful years, we decided to launch new branches at
PECHS, DEFENSE,NAZIMABAD AND LAHORE.
 VISION

To become the countrywide leader in retailing.

Mission
My Super Store mission is to be the most successful
retail store in the country at delivering the best
customer experience in market we serve. In doing so,
My Super Store will meet customer expectations of
highest quality; leading technology.
 Internal Factor Evaluation (IFE) Matrix

Key Internal Factors Weight Rating Weighted

Score
Strengths
Inventory turnover increased up to 10 percent 0.15 4 0.60
Customer Oriented 0.13 3 0.39
Employee morale is excellent 0.05 4 0.20
In store promotion resulted in 20 percent increase in sale. 0.07 3 0.21
Good product quality with competitive price 0.17 4 0.68
Revenue from tele ordering department of store up 15 0.03 4 0.12
percent
Weaknesses
Free Delivery only for DHA residence 0.04 1 0.04
Store has no online shopping facility 0.10 2 0.2
Revenue from crockery section down 9 percent 0.15 2 0.3
Old fashioned store outlet 0.06 1 0.06
Slow turn around on high demand products 0.05 2 0.01
TOTAL 1.00 2.9
 External Factor Evaluation (EFE) Matrix

Key External Factors Weight Rating Weighted Score

Opportunities
Trend of super store is increasing 0.15 2 0.3
Internet shopping growing 0.08 3 0.24
Unemployment rate in country declining 0.05 1 0.05
Small market untapped by retail 0.15 4 0.6
Retail sales expected to increase 0.07 2 0.14
Environment conscious consumers 0.12 1 0.12
Competitors across area have local brands 0.13 3 0.39
Threats
Unstable government policies and regulations 0.10 4 0.4
Uncertain political situations 0.05 2 0.1
Small markets do not want entry of My Store 0.05 1 0.05
Variety of competition nationally increasing 0.05 3 0.15
TOTAL 1.00 2.54
 Strengths Weaknesses
1. Inventory turnover increased up 1. Free Delivery only for DHA
to 10 percent residence

TOWS 2. Customer Oriented

3. Employee morale is excellent
4. In store promotion resulted in
2. Store has no online facility
3. Revenue from crockery section
down 9 percent

MATRIX
20 percent increase in sale. 4. Old fashioned store interior
5. Good product quality with 5. Slow turn around on high demand
competitive price products
6. Revenue from tele ordering
department of store up 15
percent

Opportunities S-O Strategies W-O Strategies

1. Trend of super stores is
increasing Improve product quality (S-5)(O-6) Add online facility (W-2)(O-2)
2. Internet shopping growing (Product Development) (Related Diversification)
3. Unemployment rate in country
declining Add more franchise (S-2)(O-4) Renovate Store
4. Small market untapped by retail (Market Development) (Product Development)
5. Retail sales expected to increase
6. Environment conscious Discount price (S-5)(O-3)
consumers (Product Development)
7. Competitors across area have
local brands
Threats S-T Strategies W-T Strategies
1. Unstable government policies
and regulations Hire more competent staff(S-1)(T-4) Rent out kiosk in store (W-3)(T-1)
2. Uncertain political situations (Market Penetration) (Divesture)
3. Small markets do not want entry
of My Store
4. Variety of competition
nationally increasing
 Space Matrix

Internal strategic position

Financial strength +5.25 +1 best to +6 worst Y axis: 3.25
Environmental stability -2.00 -6 worst to –1 best

External strategic position

Competitive advantage -2.00 -6 unstable to –1 stable X axis: 2.5
Industry strength +4.5 +1 best to +6 worst

Conservative FS Aggressive

(2.5,3.25)

CA IS

Defensive ES Competitive
 Quantitative Strategic Planning Model [QSPM]

Strategic Alternatives
Strategy 1 Strategy 2
Key Internal Factors
Weight Product Market
Development Development
Strengths AS TAS AS TAS
Inventory turnover increased up to 10 percent 0.15 - - - -
Customer Oriented 0.13 2 0.26 3 0.39
Employee morale is excellent 0.05 - - - -
In store promotion resulted in 20 percent increase in sale. 0.07 - - - -
Good product quality with competitive price 0.17 4 0.68 2 0.34
Revenue from tele ordering department of store up 15 0.03 - - - -
percent
Weaknesses
Free Delivery only for DHA residence 0.04 - - - -
Store has no online shopping facility 0.10 - - - -
Revenue from crockery section down 9 percent 0.15 - - - -
Old fashioned store outlet 0.06 - - - -
Slow turn around on high demand products 0.05 - - - -
SUBTOTAL 1.00
 Strategy 1 Strategy 2

Key External Factors Weight Product Market

Development Development
Opportunities AS TAS AS TAS
Trend of super store is increasing 0.15 - - - -
Internet shopping growing 0.08 - - - -
Unemployment rate in country declining 0.05 3 0.15 2 0.10
Small market untapped by retail 0.15 2 0.30 3 0.45
Retail sales expected to increase 0.07 - - - -
Environment conscious consumers 0.12 4 0.48 3 0.36
Competitors across area have local brands 0.13 - - - -

Threats
Unstable government policies and regulations 0.10 - - - -
Uncertain political situations 0.05 - - - -
Small markets do not want entry of My Store 0.05 - - - -
Variety of competition nationally increasing 0.05 - - - -
SUBTOTAL 1.00
SUM TOTAL ATTRACTIVENESS SCORE 1.87 1.64
 CONCLUSION
 According to TOWS matrix strategies in which we prepared
different strategies on the basis of internal and external
factors that can influence the store environment and quality
of products & services in positive way. We focused on two
strategies Market development and product development.
 RECOMMENDATION
 After comparing both the strategies Market development
and product development. we have concluded that
product development strategy (Strategy-1) is more
beneficial for My Super Store at every aspect.

 Improve product quality (S-5)(O-6)

(Product Development)

 Discount in price (S-5)(O-3)

(Product Development)
Thank you