EVENT PROMOTION &

PROPER HANDLING OF
MEDIA
 2

Hello!
I am Mary Joy P. Tagacanao
-your event coordinator/presentor for today!
With the topic, “Event Promotion” as guide to
successful event marketing. 
 3

Promoting your event/Event Promotion

Promotion- the basic element of marketing.

EVENT PROMOTION:
-tactics
-strategies
-tips
-practices
 4

10 things you can do to promote your event:

1. Use your event hashtag every
chance you get.
 6

Whenever you mention your event, make a

habit of including the event hashtag. This
goes for your social media posts but also other
marketing channels and any printed material.
Reinforcing the hashtag helps anchor your
event and lets it stay on top of people’s minds.
 7

2. Get smart about

SEO

SEO- Search Engine Optimization

Plenty of people use Google to find
specific events happening around them.
In a nutshell, it’s all about:
✘ Knowing what words people use
to search for events
✘ Optimising your content for those
keywords
 8

3. Make your tickets easy to buy

s
rm
tfo

og
s
el

bl
pl
n

or
tin
g an

te
c h

si
ke

ia

eb
tic

w
e
y

n
rt

al

ow
a

i
-p

ur
i rd

So
Yo
Th

11 22 33

A big part of effective event promotion is meeting your ticket buyers where they are. That means
making it easy for them to buy tickets from whichever environment they’re already in.
 9

4. Crowdsource your marketing material

✘ Your event attendees can be a goldmine of great
marketing material.
✘ Ask past attendees to post pictures or videos of the
event with the hashtag as caption.
✘ Run a competition where potential guests get to
submit pictures and videos on a topic connected to
your event and tag them with your event hashtag. 
 10

5. Sell special tickets

VIP tickets

Group tickets

Regular tickets

Early bird tickets

Last-chance Tickets

Ticket bundles

On sale ticket
 11

6. Embrace social media

The most important thing is

to limit yourself to a few key Facebook
channels rather than trying Twitter
to be everywhere and Instagram
spreading yourself too thin. Tiktok
 12

7. Go where your audience is

Trying to pull traffic to your social channels or website is great, but you should also meet your
potential guests where they already hang out. Join the ongoing conversations on the web and
mention your event where it makes sense.
 13

8. Activate your attendees

Encourage them to
promote the event to their
friends and to actively use
your hashtag whenever
they talk about it. Maybe
you feel generous enough
to offer them some drink
vouchers or other perks. If
you show your guests that
you appreciate them, you’ll
often find that they’re more
than willing to return the
favor.
 14

9. Up your email marketing game

 Few ideas on how you can use email as a tool for spreading the
word:
- “Tell a friend” offer
- Announce when special tickets
- Remind them about ongoing competitions and
giveaways on other channels
- Send them exclusive previews of your speakers,
performers, and activities
- Ask for feedback through quizzes or surveys
 15

10. Run competitions and giveaways

Tap into people’s competitive nature and
desire to win. Kick off regular competitions
and giveaways across all your key
marketing channels. Your tactics will
depend on the channel. 
 Facebook
 Twitter
 Instagram
 Tiktok
 16

PROPER
HANDLING OF
MEDIA
 17

1. Stay Calm, Professional & Factual

Talking to a reporter should

be like dealing with a cop.
Keep it light, but don't try
to be funny. While humor Remember, the reporter is looking for
you to "make news"–which could
often helps to relax a tense mean losing your temper or saying
situation, joking with a something controversial.
reporter is not always a
good idea. That great quip
of yours might not seem as
clever when quoted out of
context.

2. Don't Say Anything You Don't Want Published
Forget everything you've seen in all
of those movies about talking off-the-
record with a muckraking reporter.
Everything you say could be on the
record, even if the reporter says
otherwise; terms like "on
background" and "off-the-record" are
not legally binding.
18
The reporter does not need
your permission to write or
print anything you say, so
don't share anything you
wouldn't want to see on the
web.

3. Assume You're Being Recorded
Here's the bad news: "one-
party" taping, where only
one person needs to be
aware of the recording. Of
course, if that person is the
reporter, she doesn't need to
notify you.
19
An "on-hold" message
alerting callers your
company may record or
monitor calls is permission
enough for the reporter to
record as well.
 20

4. Gather Data

✘ The reporter isn't the only one who can ask

questions. Get as much information as you can
about the complaint or issue the reporter is calling
about. Listen and take notes, but don't try to argue
the merits of the case right away. Let the reporter
ask her questions.
 21

5. Kill the Story

- To avoid future conflicts, and to

maintain good public relations.
 22

Thank you!