Communication and

Globalization
Globalization
• the communication and assimilation
among individuals, ethnicities, races,
institutions, governments of various
nations supported by technology and
compelled by international trade
Globalization
Diversity
 the valuing of uniqueness in gender
reference, color, age, religious affiliation
ethnicity, education, social and economic
status and political beliefs
Cultural Barriers
 Cultural relativism
 Lack of knowledge of others’
culture
 Discrimination and harassment
 Language differences
Effective Global Communication:
Strategies
 Review communication principles
 Analyze the message receiver
 Be open to accept other cultures
Effective Global Communication:
Strategies
 Learn about cultures and apply
what is learned
 Consider language needs
“Connected but
Alone”