LOCAL AND GLOBAL

COMMUNICATION IN
MULTI CULTURAL
SETTINGS

MA. ELAINE P. TRINIDAD


• Multiculturalism refers to the
presence of people with
several cultures in a specific
setting. It is the coexistence of
diverse cultures, where
culture includes racial,
religious, or cultural groups
and is manifested in
customary behaviors, cultural
assumptions and values,
patterns of thinking, and
communicative styles.
• The world today is characterized by ever
growing compacts resulting in
communication between people with
different linguistic and cultural
background.
• One of the most common forms of global
communication is an email. A person in
one country types a message and clicks the
send button. The message is then encoded
into packets which are sent across the
internet to the recipient. In another
country, the receiver logs in and decodes
the message by opening the email, and
retrieves the message.
• Global communication becomes more complicated when there are multiple
recipients from different cultures with different languages all receiving the same
message, as well as when there are more layers added to the channel.
• For example, if a world leader makes a speech broadcast across the globe, people
from one region may rejoice at the news, while others may find it offensive. In this
case, the channel itself can involve many different layers, as translators, news,
editors and commentators each interpret the message differently before passing it on
to the intended audiences.
 LOCAL AND GLOBAL COMMUNICATION

It is the way on how we communicate to other. By using our own

languages and an English language, we can make a conversation
locally or globally. The main purpose of this is to have an idea on
how can we apply what we learned from them for ourselves and for
our community. It can also be the way for our country to have
sufficient knowledge to make it more outstanding.
• Local communication  is being able to communicate with the members of
your local area. It can either be in your local language (mother tongue), or a
common language that you speak within your town.
• Multicultural education refers to any form of education or teaching that
incorporates the histories, texts, values, beliefs, and perspectives of people
from different cultural backgrounds
• The study of global communication is an interdisciplinary field focusing on
global communication, or the ways that people connect, share, relate and
mobilize across geographic, political, economic, social and cultural divides.
 COMMUNICATING ACROSS CULTURES
Communicating across cultures is challenging. Each culture has set rules that its
members take for granted. Few of us are aware of our own cultural biases
because cultural imprinting is begun at a very early age. And while some of
culture‘s knowledge, rules, beliefs, values, phobias, and anxieties are taught
explicitly, most of the information is absorbed subconsciously.
The challenge for multinational communication has never been greater.
Worldwide business organizations have discovered that intercultural
communication is a subject importance not just because of increased
globalization, but also because their domestic workforce is growing more and
more diverse.
Intercultural communication - is a discipline that studies
communication across different cultures and social groups, or how
culture affects communication. It describes the wide range of
communication processes and problems that naturally appear within
an organization or social context made up of individuals from
different religious, social, ethnic, and educational backgrounds. In
this sense it seeks to understand how people from different countries
and cultures act, communicate and perceive the world around them.
 BARRIERS TO LOCAL AND GLOBAL
COMMUNICATION IN MULTICULTURAL SETTINGS

Some of the barriers to effective communication are language,

medium of communication, personality and culture.
Culture became barrier to an effective communication when a
person has different language bearing, and they have different
interpretation to such words.
 WHAT IS THE DIFFERENCE BETWEEN
MULTICULTURAL AND CROSS-CULTURAL OR
INTERCULTURAL?
Multicultural refers to a society that contains several cultural or ethnic groups. People live
alongside one another, but each cultural group does not necessarily have engaging
interactions with each other. For example, in a multicultural neighborhood people may
frequent ethnic grocery stores and restaurants without really interacting with their neighbors
from other countries.
Cross-cultural (Intercultural) refers to the comparison of different cultures. In cross-cultural
communication, differences are understood and acknowledged, and can bring about
individual change, but not collective transformations. In cross-cultural societies, one culture
is often considered ―the norm‖ and all other cultures are compared or contrasted.