COMMUNICATION FOR VARIOUS

PURPOSES
PURPOSIVE COMMUNICATION
 COMMUNCATION FUNDAMENTALS

 Know your Purpose

 Why are you speaking?
 You need to have a specific purpose in mind.
 You may want to entertain, inform, or persuade your audience.
 Know your Audience
 To whom will you speak?
 As a communicator it is important that you need to analyze,
cater, and respect the needs of your audience.
COMMUNCATION FUNDAMENTALS

 Organize your Ideas

 How will you put your ideas together?
 Create and outline to diagram how your communication will be
organized.
 Follow Basic Communication Principles
 How will you be an effective communicator?
 Master the principles of clarity in presenting your ideas, use
familiar words in communicating your thoughts, and be an
active participant in the entire communication process.
PURPOSES OF COMMUNICATION

 To Inform
 To Evoke
 To Entertain
 To Argue
 To Persuade
To Inform

To inform is to impart knowledge, to clarify information,

and to secure understanding.
To Evoke
To evoke means to rely on passion and controversy to
make a point. Evocative communication centers on
controversial topics that typically use emotion to make
a point. Evocative communicators must show a lot of
enthusiasm and concern for the topic and must use
personal experience to draw the audience. Using
government research, statistics and data can all help to
make their topics more believable and more engaging.
To Entertain

To entertain is to transmit a feeling of pleasure and

goodwill to the audience. The communicator is
considered gracious, genial, good-natured, relaxed, and
demonstrates to his or her listeners the pleasant job of
speaking to them.
To Argue

To argue is to persuade, to assent to the plausibility of

the communicator’s side of a debatable question. The
speaker’s purpose is to appeal to the intellect of his or
her listeners so that they will be convinced.
To Persuade

To persuade is to move the listeners to action, the

communicator should demolish the listener’s objection,
and prove the acceptability of his or her argument of
position.
TYPES OF SPEECH COMMUNICATION ACCORDING TO PURPOSE

• INFORMATIVE SPEECH
• DEMONSTRATIVE SPEECH
• PERSUASIVE SPEECH
• ENTERTAINING SPEECH
INFORMATIVE SPEECH

This speech serves to provide interesting and

useful information to your audience.
DEMONSTRATIVE SPEECH

This has many similarities with an informative speech.

A demonstrative speech is also teaches you something.
The main difference lies in including a demonstration of
how to do the thing you’re teaching.
PERSUASIVE SPEECH

This speech works to convince people to change in

some way: what they think, the way they do something,
or to start doing something they are not currently
doing.
ENTERTAINING SPEECH

The after-dinner speech is a typical example of an

entertaining speech. The speaker provides pleasure and
enjoyment that make the audience laugh or identify
with anecdotal information.
KINDS OF SPEECH ACCORDING TO DELIVERY

• Read Speech
• Memorized Speech
• Impromptu Speech
• Extemporaneous Speech
READ SPEECH

Reading from a manuscript is a manner of speaking

where a written speech is read and delivered word for
word.
Memorized Speech

This is a written speech which is mastered and delivered

entirely from memory. This kind of speech requires the
speaker a considerable memory skill in order not to
forget his or her presentation.
IMPROMPTU

This is speech where the speaker develops his or her

ideas, thoughts, and language at the moment of
delivery.
EXTEMPORANEOUS SPEECH

This is a speech where the topics or ideas are prepared

beforehand; however, the speaker will compose his or
her views and language only at the moment of delivery.