GLOBALIZATION AND ITS

EFFECT ON COMMUNICATION
PURPOSIVE COMMUNICATION
GLOBALIZATION

Globalization is about the

interconnectedness of people and
businesses across the world that
eventually leads to global cultural,
political and economic integration.
DRIVERS OF GLOBALIZATION

 COLONIZATION
 DIASPORA
 TECHNOLOGIES
 COLONIZATION

This marked the beginnings of globalization. In the Philippines, for

instance, history tells us that the Spaniards, Americans and the other
colonizers have introduced their cultures (language, food, clothing,
beliefs, values, education, etc.) to the country, and some of these ways
of living have been consciously or unconsciously adopted by the
Philippine society even up to this day and age. Also, other Asian
countries such as Singapore, Malaysia, Indonesia, Hong Kong and other
countries have their share of stories on how colonization has shaped
their special, economic and education systems without necessarily
being disconnected from their own countries’ local methods of
civilization.
 DIASPORA

Oxford dictionary suggest that diaspora is closely

connected with the dispersion of the Jews beyond
Israel. In this era, this is a phenomenon that refers to
the people’s movement and inhabitation in countries
outside of their own. Other scholars call this migration.
 TECHNOLOGIES

Technologies have immensely facilitated globalization. With the

Internet, people are no longer strangers to events outside of their own
countries. Exposure to various political, economic and social systems
through global news, current events, and other media publicities have
considerably educated people hence on a micro level, potentially
impacting individual’s views towards one’s society and on a macro level,
possibly influencing nation’s perspective towards its governance,
economic trading, environmental care activities, social dealings, health
activities and education system. Also with communication technologies
(smart phones, tablets, computers) nations have become more fluid n
interactions (video chats, phone conversations), allowing instantaneous
feedback and negotiations.
 LOCAL AND GLOBAL COMMUNICATION IN A
MULTICULTURAL SETTING

CULTURE
A learned system of meanings that fosters a particular
sense of shared identity-hood and community-hood among
its group members. It is a complex frame of reference that
consists of a pattern of traditions, beliefs, values, norms,
symbols, and meaning that are shared to varying degrees
by interacting members of an identity group. (Ting-
Toomey & Takai, 2006, p.691 in Oetzel, 2009)