G-4

LOCAL AND GLOBAL

COMMUNICATION
INTRODUCTIO
N
CULTURE
It is manifested in our
actions and affects how
we tell the world who we
are and what we believe
in. It is the basis for how
we behave in a certain
communication context.
CONTEXT
It brings a better understanding
about culture in general and our
own culture. It refers to
anything that refers to the
stimuli, environment, or
ambience surrounding an event
(Edward T. Hall).
 LOCAL
COMMUNICATION
It is highly grounded on the cultural
context. This context of communication
reflects the culture of people who are
creating their self-identity and
community.
 GLOBAL
COMMUNICATION
It has turned to be a modifying factor of
local communication. It attempts to bring
changes that affect communication
conventions.
MULTICULTURALISM refers to the
presence of people with several cultures in
a specific setting. It is the coexistence of
diverse cultures, where culture includes
racial, religious, or cultural groups and is
manifested in customary behaviors,
cultural assumptions and values, patterns
of thinking, and communicative styles.
One of the most common forms of global
communication is an email.
 The word “DOMESTIC"
DOMESTIC & can mean existing or
GLOBAL occurring inside a
particular country; not
DOMESTIC foreign or international.
INTERNATIONAL/Glob
GLOBAL al meaning occurring or
interacting between 2 or
more countries.
DOMESTIC & DOMESTIC
GLOBAL COMMUNICATION
means exchange of
DOMESTIC information from
individuals or groups
of individuals within
GLOBAL
the same country.
DOMESTIC & GLOBAL
GLOBAL COMMUNICATIO
N is the exchange of
DOMESTIC information between
individuals or
organizations from
GLOBAL
different countries.
THE IMPORTANCE OF
GLOBAL
COMMUNICATION IN
THE WORLD
Globalization TODAY
has
greatly transformed
communication in
today's world. Its
importance lies in
several key aspects:
 CONNECTIVI
TY
Globalization has connected people and
organizations across the world, making it
easier to communicate and collaborate on
a global scale. This connectivity is vital
for diplomacy, trade, and cultural
exchange.
 INFORMATION
FLOW
The rapid exchange of information is a
cornerstone of globalization. It enables
real-time news reporting, access to a vast
array of information, and the ability to
stay informed about global events.
 BUSINESS AND
TRADE
Globalization facilitates communication in
business. Companies can engage with
customers, partners, and suppliers globally.
This has led to increased economic
interdependence and the growth of
international markets.
 CULTURAL
EXCHANGE
The exchange of ideas, art, and culture is
made easier through globalization.
Communication tools enable people to
connect with diverse cultures and
promote understanding and tolerance.
 POLITICAL
DIPLOMACY
Diplomacy and international relations rely
heavily on effective global communication.
Nations use diplomacy and negotiations to
address global challenges, such as climate
change, conflict resolution, and economic
stability.
 HUMANITARIAN
AID
The rapid communication enabled by
globalization is crucial during
humanitarian crises. It allows for swift
response and coordination of aid efforts
in times of disaster or emergency.
 EDUCATION AND
RESEARCH
Students and researchers can
collaborate across borders, sharing
knowledge and advancing academic
and scientific pursuits.
 SOCIAL
MOVEMENTS
Social and political movements have
benefited from globalization. Social media
and other communication platforms have
amplified the reach and impact of grassroots
movements.
ADVANTAGES OF GLOBAL COMMUNICATION
 INCREASES BUSINESS
OPPORTUNITIES
For businesses, an increase in global
communication means new business
opportunities. Effective international
business communication requires an
understanding of other cultures.
 IMPROVES CULTURAL
EDUCATION
The increase of global
communication has led to new tools
for educating children about
different cultures.
 MAKES THE WORLD A SMALLER
PLACE
Family members separated by distance can stay
connected with each other through electronic
communication. Computer mediated
communication, like social networking websites,
even allow for long-distance communication
without having to dread receiving an expensive
long-distance phone bill.
 EXPAND THE LEARNING
ENVIRONMENT
In other words, managers and researchers are
presented with even more ways to acquire new
valuable data not only about the business area but
also about customers. In addition, it contributes
to the emergence of innovative and unique ideas
that will help accelerate business development.
 CONNECTIVITY
It allows people from all corners of the
world to connect instantly. This is
particularly important for maintaining
personal relationships, conducting
international business, and fostering cross-
cultural understanding.
 INFORMATION SHARING

It enables the rapid sharing of

information, news, and knowledge,
making it easier for individuals
and organizations to stay informed
and up-to-date.
 INNOVATION

Collaborative global efforts lead to

greater innovation and technological
advancements, benefiting various
sectors from healthcare to
manufacturing.
 CRISIS MANAGEMENT
During emergencies and disasters, global
communication is vital for coordinating
aid efforts, disseminating critical
information, and organizing relief
operations.
EFFECTS OF GLOBAL
COMMUNICATION
 The borders of nation-states have become
porous as the globalization of technology has
made it virtually impossible for governments to
regulate and control the transborder flow of
information and communication.
 Global media systems have furthermore
introduced propaganda and public diplomacy
as important factors in international relations.
 Global communication is radically redefining
the nature of both hard and soft power in
international relations.
 Channels of international communication are
used to promote the economic and political
interests of the powerful nations who control
the means of global communication.
 The acceleration of international conferences;
the international expansion of educational
institutions, congresses and seminars.
 The exchange of students between countries
and the popularization of international travel.
 The expansion of international sport
furthermore increased contact and
communication between the peoples of the
world.
THE EFFECTS
OF
GLOBALIZATIO
N TO GLOBAL
COMMUNICATI
ON
 INCREASED BUSINESS
OPPORTUNITIES
Many Companies today hire employees that are
located in other countries. Using communication
vehicles like video calling enabling easy
communication and collaboration. Technology
also makes streamlines relationships with
suppliers and customers, improving ordering and
shipment tracking.
 FEWER CULTURAL BARRIERS.

Cultural differences often cause

communication issues, as individuals from
different cultures may interpret their speech,
body language, and mannerisms differently,
impacting problem-solving and community
interaction.
 CREATION OF A GLOBAL
VILLAGE
The global village emerges as technology
connects people worldwide, transforming
distance and isolation, particularly in
developing countries, through widespread
telephone and internet access