1BSN4

GLOBAL
MEDIA
CULTURES
Group 3
Objectives
In this report, we'll be going over the following:

01
Explore how various media influence different
types of global integration.

02
Describe the connection between local and
global cultural production.
Global Media
Cultures
explores the
relationship
between the
media,
culture, and
globalization.
Globalization
It is the process by
which the world is
becoming increasingly
interconnected as a
result of massively
increased trade and
cultural exchange.
 Media
The three aspects that
make up the
multidimensionality of
globalization—economics,
politics, and culture—have
all been significantly
shaped by media.
A device for facilitating
cross-cultural
communication.
A carrier of culture.
Arjun Appadurai (1996) claims that migration patterns have changed as a
result of easy global travel made possible by advances in technology and
transportation, and that this has fundamentally altered human life and paved
the way for globalization. This argument is supported by changes in migration
patterns and media advances.

In his article, Globalization and Media: Creating the Global

Village,Lule (2014) forwards the ideas that:
Without media, globalization would not be possible.
The growth of media over time has served as evidence
for the claims that globalization and media have
progressed together. The statement that "media have
made globalization possible" captures the heart of these
concepts.
Cultures
Unified human
knowledge, beliefs, and
conduct that serves as a
model for learning and
as a means of passing
on information to future
generations. The media
has primarily influenced
its development.
5 Stages of 01 Oral Communication

Development 02 Script

of Media 03 Printing Press

04 Electronic Media

05 Digital Media
Oral Humans could converse and
exchange information thanks
Communication
to language.
Language became the most
crucial instrument for
learning about the world and
its various cultures.
People move and settle
down with the aid of
language.
 It made it possible for people to
Script communicate for longer periods of
time and over a wider area.
It made it possible to permanently
codify social, cultural, and political
norms.
Printing It enabled the ongoing creation,
replication, and distribution of printed
Press items.
Electronic The telegraph, telephone, radio, film,
and television are all included. The
Media variety of various media keeps
presenting fresh viewpoints on the
globalization of the economy, politics,
and culture.
Digital It permits product advertising and
internet business transactions.
Media
Different media promote different
types of global integration
To work globally, globalization
uses a variety of media.

The media has a significant impact on globalization.

Television, the Internet, computers, and other forms of
media are seen to have a big impact on globalization.
What is Global
Integration?
The process by which a
business unifies various
activities globally so that
they run according to the
same rules.
can include the
centralization of technology
development and the
standardization of
products.
Globalization is not possible without
media

The global dissemination of

opportunity was made possible by
electronic media. Radio and
television are effective mass media
for giving people easy access to
information. The use of digital media
on a phone or computer enables
access to information from around the
globe.
 Global and Local Cultural
Products

What is Global Product?

Global products are ones that are sold in multiple markets
using the same brand name, features, and specs.

Examples:
The public can easily be exposed to
global items by using radio, television,
the internet, and other media.
Cultural products are items and services like artwork,
buildings, museums, etc. that highlight the history and
information of particular groups that are a part of the
nation's cultural legacy.

Television, the Internet, computers, and other forms of

media are seen to have a big impact on globalization.
 Glocalization
The terms "globalization" and "localization" are
combined to form the phrase "glocalization," which is
used to describe a good or service that is created and
offered locally while simultaneously being developed
and offered internationally.
Overall,
The globalization of culture has been significantly
influenced by the five stages of media development.
from Instagram, Twitter, and Snapchat flyers.
Globally, media have created and spread cultural
items.
The rise in cross-cultural communication brought
about by media produces outcomes that show the
vitality of regional cultures impacted by global
culture.
 1BSN4
Members
Juliana Jacob
Job Fajardo
Myka Rose Morate
Princess Alyana Bagaporo
Group 3
 1BSN4
thank you!

Group 3