COMMUNICATION
PROCESS, PRINCIPLES
AND ETHICS
Prepared by:
Group 7
BSCpE 1-4
WHAT
IS
COMMUNICATION?
COMMUNICATION
Derived from the Latin word
communicare, meaning sharing
of information or intelligence
Process of sharing and conveying
messages from one person to
another within and across
channels, media, and cultures
(McCornack, 2014)
COMMUNICATION
Can be:
Face-to-face interaction
Phone conversation
Group discussion
Meeting or interview
Class recitation
NATURE OF
COMMUNICATION
1. Communication is a process.
2. Communication occurs between two
or more people.
3. Communication can be expressed
through written or spoken words,
actions (nonverbal), or both spoken
words and nonverbal actions at the
same time.
PROCESS OF
COMMUNICATION
PROCESS OF COMMUNICATION
Messag
Sender e
Encodin
Barrier g
Contex (i.e.noise
Respons )
Channel
t
e
Receiver Decodin
g
ELEMENTS OF
COMMUNICATION
SENDER
the originator of the message
the source of information or
message
ELEMENTS OF
COMMUNICATION
MESSAGE
the information, ideas, or thoughts
conveyed by the sender in words or
in action
ELEMENTS OF
COMMUNICATION
ENCODING
the process of converting the
message into words, actions, or
other forms that the speaker
understands
ELEMENTS OF
COMMUNICATION
CHANNEL
the medium or the means, such as
personal or non-personal, verbal or
non-verbal, in which the encoded
message is conveyed
can also be a type of media
ELEMENTS OF
COMMUNICATION
DECODING
the process of converting and
interpreting the message into some
form of ideas or meaning
ELEMENTS OF
COMMUNICATION
RECEIVER
the recipient of the message, or
someone who decodes the message
ELEMENTS OF
COMMUNICATION
FEEDBACK
the reactions, responses or
information provided by the
receiver,
can be verbal, nonverbal, or can
also be in written form (memos,
letters, etc.)
ELEMENTS OF
COMMUNICATION
CONTEXT
the environment where
communication takes place
ELEMENTS OF
COMMUNICATION
BARRIER
the factors that affect the flow of
communication
PRINCIPLES OF
COMMUNICATION
7 Cs OF COMMUNICATION
Conciseness
Courtesy
Correctness
7 Cs Clarity
Completene
ss
Consideratio
n
Concretenes
7 Cs OF COMMUNICATION
CONCISENESS
sticking to the point, keeping it brief
and not including extra or
unnecessary information
7 Cs OF COMMUNICATION
COURTESY
being aware not only of the
perspective of others, but also their
feelings
7 Cs OF COMMUNICATION
CORRECTNESS
proper grammar, punctuation and
spelling
checking the accuracy of figures,
facts and words
7 Cs OF COMMUNICATION
CLARITY
choosing short, familiar and
conversational words
Constructing effective sentences
and paragraphs by unity of idea and
conclusion
7 Cs OF COMMUNICATION
COMPLETENESS
your message contains all the facts
the readers or listeners need the
reaction you desire
Providing all the necessary
information
7 Cs OF COMMUNICATION
CONSIDERATION
preparing every message with the
message receivers in mind, trying
to put yourself into their place
7 Cs OF COMMUNICATION
CONCRETENESS
being specific, definite, and vivid
rather than vague and general
Using donatives rather than
connotative words
COMMUNICATION
ETHICS
WHAT IS ETHICS?
a system of moral principles
deals with values relating to
human conduct, with respect to
the rightness and wrongness of
certain actions, also to the
goodness and badness of the
motives and ends of such
actions.
COMMUNICATION ETHICS?
the notion that an individual’s or
group’s behavior are governed
by their morals which in turn
affects communication.
Generally, it deals with the good
moral present in any form of
human communication .
10 BASICS OF ETHICAL
COMMUNICATION
1. Seek to “get the best” in
communication and interaction
with other people.
2. Listen when others speak.
3. Speak non-judgmentally.
4. Speak from your own experience
and perspective, expressing your
own thoughts, needs and feelings.
10 BASICS OF ETHICAL
COMMUNICATION
5. Seek to understand others (rather
than to be “right” or ethical than you).
6. Avoid speaking for others.
7. Manage your own personal
boundaries: share only what you ae
comfortable to share.
8. Respect the personal boundaries of
others.
10 BASICS OF ETHICAL
COMMUNICATION
9. Avoid interrupting and side
conversations.
10.Make sure that everyone has time
to speak, that all members have
relatively equal “air time” if they
want it.
THANK
YOU FOR
LISTENING!
Prepared by:
Borja, Alondra C.
Dalisay, Johnrev
Guerrero, Michael
Marcial, Cristian
Pascua, Mike John
Titong, Carmela
