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Purposive Communication

Lesson 2 Communication and Globalization


Definition
com·mu·ni·ca·tion
/kəˌmyo͞onəˈkāSH(ə)n/

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Noun
1.the imparting or exchanging of information or news.
Ex. "at the moment I am in communication with London"
2. means of sending or receiving information, such as phone lines or
computers.
"satellite communications"
Similar: transmission, imparting, conveying, reporting, presenting

Why Communication is important?


The communication brings people together, closer to each other. The
communication is an important management function closely associated
with all other managerial functions. It bridges the gap between individuals
and groups through flow of information and understanding between them.
Five Types of Communication
 Verbal Communication - occurs when we engage in speaking with
others. ...
 Non-Verbal Communication. What we do while we speak often says
more than the actual words. ...
 Written Communication. ...
 Listening. ...
 Visual Communication.
glob·al·i·za·tion
/ˌɡlōbələˈzāSHən,ˌɡlōbəˌlīˈzāSHən/

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noun
1. the process by which businesses or other organizations develop
international influence or start operating on an international scale.
Ex."fears about the increasing globalization of the world economy"

What is Communication and Globalization?


It is a process of interaction and integration among people,
companies, and governments of different nations, a process driven by
international trade and investment and aided by information technology.
Why is globalization important?
Why Is Globalization Important?
Globalization is important because it is one of the most powerful forces
affecting the modern world, so much so that it can be difficult to make
sense of the world without understanding globalization.

Local and Global Communication in Multicultural Setting


TEAM AVATAR
Introduction
COMMUNICATION
Communication is simply the act of transferring information from one place, person or
group to another. Every communication involves (at least) one sender, a message and
a recipient.

LOCAL
COMMUNICATION
LOCAL COMMUNCATION
Local communication is being able to communicate with the members of your local
area. It can either be in your local language (mother tongue), or a common language
that you speak within your town.
GLOBAL
COMMUNICATION
GLOBAL COMMUNCATION
Global communication is the term used to describe ways to connect, share, relate and
mobilize across geographic, political, economic, social and cultural divides. It redefines
soft and hard power as well as information power and diplomacy in ways not considered
by traditional theories of international relations.

Multicultural vs. Intercultural Communication


What’s the difference between multicultural, intercultural, and cross-cultural
communication?
MULTI-CULTURAL
MULTICULTURAL
Multicultural refers to a society that contains several cultural or ethnic groups. People
live alongside one another, but each cultural group does not necessarily have engaging
interactions with each other.

INTERCULTURAL
Intercultural describes communities in which there is a deep understanding and respect
for all cultures.

CROSS-CULTURAL
Cross-cultural deals with the comparison of different cultures. In cross-cultural
communication, differences are understood and acknowledged, and can bring about
individual change, but not collective transformations.

Diversity in a workplace
DIVERSITY IN WORKPLACE
ACCEPTANCE
AND RESPECT
ACCOMMODATION OF BELIEFS
ETHNIC AND CULTURAL DIFFERENCES
LANGUAGE AND COMMUNCATION
GENDER EQUALITY
PHYSICAL, MENTAL DISABILTIES AND GENERATION GAP
ISSUES
Impact of Global Communication
Impact of Global Communication
Increased Business Opportunities
Creation of a Global Village
Fewer Cultural Barriers
Conclusion
"
CONCLUSION
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