Business model – Typical Cycle

Disease mapping Testing Counselling Revenue Generation

Step 1 Step 1 Step 1 15% commission from

Talking with gram Help the relevant Tie up with various every surgery or
panchayat to have a people after screening hospitals where treatment conducted
screening camp to to get a subsidized test identified diseases via our lead
find serious curable of a disease can be cured 25% of 2000 * 30,000 (average
diseases like cataract surgery cost) * 15% commission = ₹
Sample subsidy Testing 22.5 lakh
Step 2 Test cost ₹600 Subscription cost for
Publicize the event Bulk testing discount -₹100 accessing the complete
with help of list after 9 months
Panchayat subsidy -₹100 Step 2
panchayat and local 1 lakh per hospital * 4 = ₹
Counselling with
influencers 4 lakh
Paid by us -₹100 patients to explain them
Cost – 1 lakh Payable cost ₹300 about relevant surgeries Adds of various relevant
or treatment options medical products on our
Step 3
among the list of brochures.
Conduct a 2-day
Cost to company approximately partner hospitals For ex- Cochlear
screening camp on a
holiday 6000 tests = 6000*100 = 6 lakh implants for deafness
Cost – 2 Lakh Expected revenue = ₹3 Lakh
Deliverable – A list of unaware Deliverable – List of 2000 people Deliverable – Informed clients Net profit = 22.5 + 4 + 3 (Total
people who might be suffering revenue) – 6 (testing) – 3
with serious curable problems who about where they can get treated
(mapping) – 5.5 (admin cost) =
of serious curable diseases did now know about it earlier among partner hospitals 15 lakhs/cycle
 Fixed costs Working Capital Estimations (for 3 months)
Estimated cost Category (working capital Estimated cost
Category Quantity Quantity
(Rupees in lakhs) estimated for 3 months) (Rupees in lakhs)

Online platform (Digital Infrastructure) - 135.00

Office space - Testing costs - 2.00
Rental advance - 5.00 Staff salaries
Operators 5 2.70
Furniture and fixtures Supervisor 1 0.75
Number of cabins 5 3.00 Receptionist 1 0.60
Number of workstations 5 0.75 Accountant 1 0.60
Number of meeting halls 1 1.50 Sales and marketing 4 2.40
Other furniture - 3.00 executives 0.90
Other interiors - 5.00 Sales and marketing Manager 1 0.75
HR 1 1.50
Office equipment Technical support 2 1.50
Computers, printers, routers and LAN 13 computers 2 8.75 Director 1
Server printers 1.50
Inverter 1 2.50 Office rent - 1.50
Others (mobiles, internal communication, 1 3.00 Electricity charges - 0.45
etc.) - Internet - 0.30
112.50 Other office maintenance - 0.75
Computer software (ERP) - (telephone charges, etc.)
Staff welfare - 1.80
Motor cars 2 15.00 Net Admin Costs - 16.5
Motorbikes 4 3.00 Mapping costs (per village) - 3

Upfront capital required (Rupees in lakhs) 321

Capital input by the Director (Rupees in *the estimated salesforce is
80.25 apart from the on-demand
lakhs)
interns and social volunteers,
Capital input by the investors and financiers which have been exempted
240.75
(Rupees in lakhs) from the accruals calculations
 SCALABILITY SUSTAINABILITY
Regional Cover
Disease Spectrum
Timeline (Panchayats) Timeline
HAND AT
8 months Block level 1 year BRAN
(Dharamshala – 24)
Cataract, Eye
in YOUR
D IT!
HAND DOOR
District level
4 years ENT, General Medicine 3 years
(Kangra – 748)

State level
10 years Full body tests 10 years
(Himachal Pradesh – 3226)

National level Collaboration

20 years Specialised Disease 15 years People see us No more long
(India – 250000) with
= They feel lines &
Administratio
blessed travelling
n at local level
Financial Projections:
4 years: Additional Fixed Costs = 30x (assuming each administrative unit
caters to the operational needs of 1 block) = 90 crore/4 =
Rs. 22.5 crore/ year
Administrative expenses (12 months estimate) = 15x + (2x the salesforce)
= [(16.5*15) + (2.7*5*15*2)]*4 quarters = Rs. 26.10 crore Awareness
Net fresh capital required = Rs. 48.60 crore among those
Peer Govt. Boost
who don’t
awareness for the grass
Revenue projections: even know
flows in the root level
Assuming a homogeneous coverage and hence directly proportional to what bad is
society Prescription
the geography covered happening to
them
A coverage of 748 villages over a span of 4 years implies
Net incremental revenue = (29.5 lakhs per village) * (748 villages)/4
years = Rs. 55.52 crore

Net profit (upon scaling up) = Rs. 6.92 crore