Amazon.

com, 2021
GROUP 3

M027-20 Ishani Lal

M245-20 Saloni Jaiswal
M252-20 Shristy Shreya Sinku
M256-20 Sudeep Das Bairagya
M258-20 Suyasha Chak
M260-20 Sweta
M266-20 Urvashi Verma
 Amazon - An everything Store/Company
Teams around the world invent on behalf of its customers every day to meet their desire for lower
prices, better selection, and convenient services. One way they guarantee a wide selection of
products is through the 1.7 million small and medium businesses around the world selling on
Amazon.com and offering more options for customers.

Amazon.com Amazon Fulfillment Echo AWS - global cloud-based

Amazon Prime Amazon Air Fire Tablet products including compute,
Amazon Music Last Mile Delivery Kindle storage, databases, analytics,
Amazon Go customer Service Fire TV networking, mobile, developer
Amazon Go Grocery Prime Air Ring tools, management tools, IoT,
Amazon Fresh Amazon Scout Blink security, and enterprise
Amazon 4-Star Eero applications.
Amazon Books Halo
Whole Foods Market Project Kuiper AWS re:Invent is a learning
conference for the global cloud
computing community.
 Q1. What drove Amazon's
early success?
1.Innovation, Moving with the
Focused on - world
➔ Presenting E commerce safe, 2.Excellent Customer Service
easy and a go to place
➔ Great discounts as compared 3.Execution
to physical retailers
➔ Largest product range with 4.Diversification
easy-to-search 365 Days *24 hrs
open store 5.Outstanding User Experiences
➔ Due to Internet boon launched
Amazon.com in 1998 for selling 6.Merging Design with Content
books, now i"an everything
store” stands at e-commerce 7.An “IN IT TO WIN IT” MindSet
domination across world
Q2. What are the advantages and risks of opening your retail
platform to third parties ?

ADVANTAGES RISKS

● Easy to setup & start ● Loss of control over brand image

● Exponential growth opportunities ● More pricing issue
● Huge income & networking potential ● Less popular items are ignored
● Flexible choices of transaction ● Reselling of stagnant inventory
● Expand brand visibility ● Demands intensive involvement
 Q3. What is the logic of Amazon Prime? Kindle Fire? Fire
Phone? Amazon content development?

• Amazon Prime was a subscription based service. Members got faster delivery,free music streaming
• Amazon’s kindle fire offered video streaming, gaming and browsing dand hence directly competing with Apple’s ipad
• The electronic devices was to introduce the prime users in to the ecosystem of amazon. Games, music streaming and
ebooks offered members a bfine blend of original content and best content from other productions
• As prime users have added benefit to get a kindle, fire stick due to the easily available low charges and single subscription
• Amazon launched its own studios in 2010, to create original shows, and have the rights of the show. Similarly, Amazon
included exclusive streaming right for professional sports competition. Hence generating direct revenue from streaming
and original content.
• Amazon with its Prime, electronic devices and its own content development to build a well integrated ecosystem for the
customers.
• These keep the customers glued to the amazon ecosystem, be it through music, books or just by offering premium service.
• This convinces the customer to use amazon services frequently,and widens the opportunity from easily available products
to creating an effective ecosystem providing all in one solution and best in class services.
Q4. What do you think Amazon will look like
10 years from now?
❏ Amazon will continue growing for the foreseeable future, but given the influence of
other retailers, it must remain vigilant to retain its competitive edge
❏ Despite being largest e-commerce platform in the U.S., with an estimated 49% share
of online sales. It's on pace to giant like Walmart as the largest apparel retailer in the
U.S., and Amazon has its sights set on dominating grocery as well
❏ Amazon allows other companies to market their products on Amazon's product listing
pages and rakes in billions of dollars in revenue in the process. Thus reject usage of
other giant.
❏ A very attractive to advertisers, since they know their items are immediately in front
of people already in a shopping mindset as they browse products listed on Amazon.
❏ Amazon is continue to push forward internationally and penetrate the services of
commerce and help migrate more people over to a digital economy.
❏ There's still a lot of opportunity domestically, as well, given that e-commerce sales
still represent less than 10% of U.S. retail sales.
 Q5. If you were a traditional retailer, how
would you respond to the threat from Amazon?
❏ Coalition- With a coalition, each brand would have the opportunity to scale its
business and compete with today’s marketplaces and would allow them to sustainably
claw back their brand experience and compete. Such a coalition would likely include
crowdsourced fleets, flexible warehousing, customer experience technology and gig-
economy workforce.
❏ Harnessing the power of third-party fleets- It will offer businesses more flexibility
while still providing desired results. With a deployable fleet capable of handling last-
mile delivery, enterprises are offered a way to keep their existing customers and
promise them a grade-A experience alongwith helps in dissipating many operational
issues
❏ Automating the Warehouse- By automating the warehouse, a business is able to gain
greater control and visibility over its supply chain in the middle mile. Some of the
benefits of an automated warehouse include real-time inventory tracking, a deeper
integration with scanners and the barcode system of an organization, and quicker
handoff times from warehouse to driver
Thank you