CALVIN KLEIN

HISTORY
Calvin Klein is a fashion brand founded in
1968 by Calvin Klein.

The company is headquartered in

Midtown Manhattan, New York City[1] and
currently owned by Phillips-Van Heusen.

Like other fashion brands, Calvin Klein

established a world famous monogram: the
"CK" emblem.
CONTD….

Type Subsidiary
Founded 1968
Founder(s) Calvin Klein
New York City,
Headquarters
United States
Parent Phillips-Van Heusen
Website http://www.ck.com
BRANDS
 Calvin Klein Collection (black label, top-end designer line)
 ck Calvin Klein (grey label, recently repositioned as bridge
collection line; licensed to Warnaco Group, Inc. through at
least 2044)
 Calvin Klein (white label, better sportswear line)
 Calvin Klein Sport (sports version of the white label line
for Macy's)
 Calvin Klein Jeans (denimwear line; licensed to
Warnaco Group through at least 2044))
 Calvin Klein Home (high end bedding, towel, bath rug and
accessory collections)
 The Khaki Collection (youthful medium to high end bedding,
towel, bath rug and accessories) discontinued in 2008
 Calvin Klein Golf (launched in late 2007)
PRODUCTS THEY DEALS WITH
ARE APPAREL, OUTERWEAR, DRESS SHIRTS,
NECKWEAR, EYEWEAR, HANDBAGS, SOCKS,
FOOTWEAR
CONTD>>>
ADVERTISING

The early ads were shot by Bruce Weber and Richard Avedon.
Avedon, photographed and directed the Calvin Klein Jeans campaign
that featured a fifteen year old Brooke Shields. Some of those
television commercials were banned, including the infamous ad
where Brooke asks " Calvin Klein's advertising campaigns are
frequently controversial, but prove this can be very successful, to
the point of making a blitz career.
One of his male underwear models, Mark Wahlberg, went on to
fame as hip hop star 'Marky Mark', launching himself into the
Hollywood scene to become a current "A-list" actor. Another
Hollywood star owing his respectable career to the Calvin Klein
advertisements is Antonio Sabato Jr..
In the early '90s, Calvin Klein was also responsible for launching the
international career of supermodel Kate Moss and offering her
another opportunity to revive her career in 2002 after cocaine
allegations. Other spokesmodels were Natalia Vodianova and Toni
Garrn, whose career were launched by Calvin Klein.
Success
 Year 2009 marked another successful and
dynamic year for Calvin Klein.
 The business out-performed financial goals
as global retail sales volume increased to an
all-time high of approximately $5.4 billion .
 They have used their core competencies to
expand the product offerings under the
Calvin Klein brands and to bring these new
offerings and existing product lines into
additional channels.
THANK YOU
VERY MUCH
ck Calvin Klein
 ck Calvin Klein, the bridge brand, represented over
$1.0 billion in global retail sales in 2007 and
continues to grow and thrive.
 Much of this growth is attributable to the expanding
presence of full-price, freestanding retail stores, as
well as shop-in-shops, across Europe, Asia, and
Japan operated by experienced retail partners.
 The total number of stores open has grown from
three to 58 as of the end of 2009, with 38 of those
located in Asia, currently estimate that by the end of
2010 at least 40 additional stores will be opened.