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The Product Coming on The Maturity Stage:

• Modifying Product
• Developing the Human Resources Skills
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1. Nadya Erviana 2032550025
2. Nelly Agustin 2032550086
3. Reni Ika Sari 2032550036
 Maturity Stage

After the Introduction and Growth stages, a product passes into the
Maturity stage. The third of the product life cycle stages can be
quite a challenging time for manufacturers. In the first two stages
companies try to establish a market and then grow sales of their
product to achieve as large a share of that market as possible.
However, during the Maturity stage, the primary focus for most
companies will be maintaining their market share in the face of a
number of different challenges.
 Challenges of the
Maturity Stage
Sales Volumes Peak: After the steady increase in sales during
the Growth stage, the market starts to become saturated as there
are fewer new customers. The majority of the consumers who
are ever going to purchase the product have already done so.

Decreasing Market Share: Another characteristic of the Maturity

stage is the large volume of manufacturers who are all
competing for a share of the market. With this stage of the
product life cycle often seeing the highest levels of competition,
it becomes increasingly challenging for companies to maintain
their market share.

Profits Start to Decrease: While this stage may be when the

market as a whole makes the most profit, it is often the part of
the product life cycle where a lot of manufacturers can start to
see their profits decrease. Profits will have to be shared amongst
all of the competitors in the market.
Benefits of the Maturity Stage
• Continued Reduction in Costs: Just as economies of
scale in the Growth stage helped to reduce costs,
developments in production can lead to more efficient
ways to manufacture high volumes of a particular
product, helping to lower costs even further.
• Increased Market Share Through Differentiation:
While the market may reach saturation during the
Maturity stage, manufacturers might be able to grow
their market share and increase profits in other ways.
Through the use of innovative marketing campaigns
and by offering more diverse product features,
companies can actually improve their market share
through differentiation and there are plenty of product
life cycle examples of businesses being able to
achieve this.
Management in the
Maturity Stage
The Maturity stage of the product life cycle presents
manufacturers with a wide range of challenges. With
sales reaching their peak and the market becoming
saturated, it can be very difficult for companies to
maintain their profits, let alone continue trying to
increase them, especially in the face of what is usually
fairly intense competition. During this stage, it is
organizations that look for innovative ways to make their
product more appealing to the consumer that will
maintain, and perhaps even increase, their market share.
Modifiying
Product
Product modificationaaaaa
A massive range of products need to be modified
in some way if they are to be presented
successfully into a new overseas market. Making
sure you have product modification in mind when
doing your product planning and development is
therefore key.
The range of possible modifications to make to
focus in on any one product is potentially huge –
or indeed for any service service, though these
require special attention.
 The New Product

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 Exemples of product modification
Almost everyone knows that Ketchup
used to come in small glass bottles.

Several years ago they started to package

it in plastic bottles.

A couple of years ago they began making

plastic bottles with wide tops to store it
upside down so impatient users don't
have to bang the bottom, they can just
squeeze directly.  Sounds simple enough,
and a good example of how companies
look at making packaging easier to
further satisfy fussy customers.
Human Resources
Development
Developing The Human Resources
Skills
Human Resource Development is the framework for helping
employees develop their skills, knowledge, and abilities, which
in turn improves an organization's effectiveness.
Human resource development helps organizations develop
their workforce through employee training and career
development which improves organizational effectiveness and
performance.
Human resource development may include many different
opportunities, activities, and employee benefits, such as:
•Employee coaching and mentoring
•Succession planning
•Organizational development
12
Organizational development is an often-
heard term and a key organizational
function. In this complete guide, we will
take a closer look at a concept that many
have heard of but are unfamiliar with. We
will dive into what organizational
development is, its goals, examples of
common organizational development
interventions and techniques, and the OD
process.
Succession
Planning
Coaching and mentoring serve as learning tools in
the workplace that can lead to empowering
employees. The employees who are coached and
Organizational mentored often receive the greatest benefit, but
Development the coach or mentor also benefits and may feel a
sense of empowerment from the relationship.
Understanding the dynamics and outcomes of this
type of workplace learning strategy helps you
evaluate the need for a coaching program in your
small business.
Human
Resources
Development
Coaching And
Mentoring

Succession planning is a strategy for passing on leadership roles to an employee or group of employees.
Also known as "replacement planning," it ensures that businesses continue to run smoothly after a
company most important people move on to new opportunities, retire, or pass away. Succession planning
can also provide a liquidity event enabling the transfer of ownership in a going concern to rising 13
employees.
Human resource management is
very important. A good human
resources development program
will make employees have many
ideas to solve future company
problems. This will make the
company survive even when it is on
Marger Stage.
Thanks