• Financial Services Marketing: Financial services marketing is the
use of various strategies, processes, and tools designed to generate brand awareness or drive conversions for organizations in the banking and financial industry. Ways of financial services marketing: 1. Go mobile with your financial services marketing initiatives: Everything is mobile in the 21st century, and if you’re not basing your marketing initiatives around these precious handheld devices, you’re missing out on one of the most effective ways to connect with consumers. 2. Make social your best target customer: When it comes to financial services marketing, you’re going to first need to identify the market sector you’re going for - this directly impacts your use of social media and dictates where the most time and energy should be spent. 3. Create valuable content: Valuable content builds trust and trust is vital for selling anything, especially a financial product. If you build your reputation through valuable content, you will absolutely bring in more business and more success to your company. 4. Go bold with branding: Decide on a branding strategy early on and make sure that everything is kept consistent throughout the marketing campaigns. 5. Engage, engage, engage: Stick to a clearly defined engagement strategy, keep active on social media and through your interactions with your customers (phone, email, chat). And before you know, more people will want to engage with your brand. 6. Over deliver when you can: over deliver and make your service a talking point where you can, especially if you are a start trying to build your reputation. This is a great way to make a good first impression in the market. 7. Be smart with ad campaigns: Financial services marketing should be about making an impact where the majority of the attention is for that target audience. But so many companies still use television advertisements and radio commercials when they should be using Google, YouTube and Facebook Ads. 8. Get influencers to influence: Carefully select influencers that suit the financial services marketing approach that you’re trying to adopt with those who accurately reflect the image you want to portray. 9. The Rise of Personalization: The financial services industry is an increasingly competitive market, and personalization offers a way for organizations to differentiate themselves and shift the focus to the customer as opposed to the product. 10. Create well-planned and easy to navigate websites: If you are following multi- channel digital marketing, it is requisite to understand that the experience should be uniform across all the channels. Also, you need to employ a frictionless UI and UX user experience to ensure that your customers do not find it cumbersome. •11. Plan for Local SEO: If we talk about online content, it is imperative that we talk about SEO (Search Engine Optimization). Finance, being a highly competitive niche, further makes it harder for brands to gain the trust of their customers. Most of the customer who conducted a local search visited the nearby outlet within the next few minutes.. •12. Answering Consumer Micro-Moments: Micro-moments occur when a consumer turns to their device to resolve an immediate need. For example, if a customer picks up their phone and searches the web with the intention of learning something, doing something, watching something, or buying something, •13. Invest in email marketing: Email marketing, though one of the oldest forms of digital marketing for financial services, is still a competitive option for generating leads.