Let’s get introduced…

to this course – ebusiness!!!

 What’s there in store?
UNIT 1: E-business – An overview - History of ecommerce, Evolution and rise of
e-business, Traditional business and e-business, E-business opportunities for
industries, Challenges for corporate, Social and behavioural issues

UNIT 2: E-business strategy – Business models, categories and components,

competition and e-business, e-business innovation

UNIT 3: E-business in action - Overview of e-business applications,

Fundamentals of e-marketing, Fundamentals of e-CRM, Fundamentals of e-SCM,
Concept of e-banking, Introduction to m-commerce.

UNIT 4: E-business Infrastructure – Technology in e-business, Hardware,

Software, Integration tools for e-business, Online Payment, E-business
architecture

UNIT 5: Issues and challenges in E-business - E-Security, Legal and Ethical

issues – Privacy, Intellectual Property, Internet Fraud, Cyber laws, Future of e-
business
 And how?
Learn from classmates
Learn from speakers
Business stories: successes and failures
Get the top-executive perspective
Self learning
 Good news!
• No quizzes

• No class tests
 Bad news!
• Students’ presentations, projects,
discussions and class participation
 How about evaluation?

• “E-ureka” 15 marks
• “E-xpressions” 15 marks
• “E-Buzz” 10 marks
• Mid term exam 20 marks
• End term exam 40 marks
Total 100 marks
 What’s this? E-ureka!!
• Student presentations in teams (A to J)
• Build a case on the company with the issues given
to you
• Address the issues from a managerial perspective
• 2 groups per session
• 25 mins presentation + 5 mins Q&A
• Relevant readings, comprehensive coverage,
presentation in class, your learning, how you handle
questions, group involvement and participation,
case submission
 What’s this? E-Buzz!!

• Weekly 10 minutes presentation by teams

• Latest e-business news, Current updates

• Ebuzz online discussion

• Active participation

• Mutual exchange of ideas

 What is this? E-xpressions!!

Your end term project

E-Business Plan
(A detailed description of the business, E-business goals and
objectives/model, Audience analysis/target market, Market research,
Implementation schedule, Evaluation and metrics, Infrastructure, Style
guide, Site evolution plan, Logistics, complete financials and exit strategy)
 Let’s agree on deadlines!

• Register your teams for “E-ureka” today

• Discussion with faculty for “E-ureka” - from today !

• Register your team and topic for “E-xpressions” on or

before Feb 7th 2011

• Submit an abstract for “E-xpressions” Feb 28th 2011

How do we go about it?
Week Dates Session No Content
1 18/01-23/01 1 Introduction to the course
    2,3 Lecture - Overview of E Business
2  24/01-30/01  4 E-ureka - A, B
5,6 Lecture - E Business Models
3   31/01-06/02 7,8 E-xpert’s Time
  9 E-ureka - C, D
4 07/02-13/02 10,11 Lecture - E Business in action
    12,13 E-xpert’s Time
 5  14/02-20/02 14 E-ureka - E, F
15,16 Lecture - E Business in action

18/02-25/02   Mid term

 6 28/02-06/03 17,18 Lecture - E Business infrastructure

7 07/03-13/03 19,20 E-xpert’s Time

    21 E-ureka - G, H
8 14/03-20/03 22,23 Lecture - Issues and challenges
 9 21/03-27/03  24,25 E-xpert’s Time
    26 E-ureka - I, J
10 28/03-30/03 27 - 30 E-xpressions
 All fine, but why study this
course?
• New economy, new rules, new tools
• ‘Nothing endures, but change’ – Heracliltus
• Going digital is not a luxury but a necessity; “Either go online
or go out of business”
• “E” - strategy for business
• You are all going to be the future managers, business
leaders, entrepreneurs and above all customers!
• Learn frameworks to make sense of ebusiness opportunities
• Underlying fact!! - You need this 3 credit course to get your
MBA!!!